Deep Team Bylines Article in PR News' First Social Media Guidebook

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To provide the ultimate social media guidebook, PR News gathered insights from professionals around the globe for its first volume of “The Book of Social Media Strategies & Tactics,” and marketing agency, deep, is a proud contributor.

Deep Publishes Article on Recruiting Talent on Facebook

According to Staff.com, 66 percent of companies use Facebook as a recruitment tool. Find statistics like these and more in deep’s article of the PR News’ social media guidebook.

When we noticed a growing trend in using Facebook as a recruitment tool, we revamped deep’s Facebook page to be a window into everyday agency life, and our engagement doubled in less than five months.

Foodservice marketing agency, deep, announced today that its team is a proud contributor of PR News’ first social media guidebook, “The Book of Social Media Strategies & Tactics.” This 11-chapter guidebook gathers insights from agency practitioners, brand managers, academics and tech leaders to curate a comprehensive guide on social media strategy to public relations professionals around the globe.

“Being chosen to contribute to PR News’ social media guidebook is a huge accomplishment for our team,” says Valeri Lea, partner at deep. "It will be a valuable tool for agencies and companies looking to make their time count on social.”

The article written by deep’s social media team—Amy Rosendahl, Bethany Bell and Chelsea Bennett—explores the best practices for agencies to attract talent through Facebook. In today’s digital world, 66 percent of companies use this social media platform as a recruitment tool, according to Staff.com. Deep’s guidebook article titled “Reach New Shores of Talent by Showcasing Your Culture and Personality on Facebook,” outlines how agencies can revamp their Facebook strategies, build cross-discipline teams and efficiently collect content to showcase culture to potential employees.

“I’m incredibly proud of how hard my team works to keep up with all of the current trends in social media,” says Amy Rosendahl, senior public relations manager at deep. “For example when we noticed a growing trend in using Facebook as a recruitment tool, we revamped deep’s Facebook strategy to be a window into everyday agency life, and our engagement doubled in less than five months.”

Beyond attracting talent on Facebook, deep provides social media expertise to some of the top food and beverage brands in the US. From consulting artisan companies such as Hello Cocoa to creating social media guidebooks for Nestle Professional’s customers, deep’s team has done it all. In fact last year, deep launched Facebook and Twitter pages for a foodservice manufacturer that garnered more than 7,500 meaningful operator followers in less than one year.

To learn more about deep’s work and clients, visit deepgroup.com, and to purchase a copy of the ultimate social media guidebook, visit deep's blog.

About deep
Founded in 2005, deep is a renowned food-branding agency that creates successful business-to-business and direct-to-consumer advertising campaigns across the United States and around the world. Deep is part of the Marlin Network, which represents over 70 food and beverage brands. The Network also consists of FoodIQ, STARAwards, The Alchemedia Project, Marlin and Marlin Network Consulting. Based out of Springfield, Mo., Marlin Network is the number one purchaser of foodservice media and was listed in Inc. Magazine’s list of America’s Fastest Growing Companies in 2010, 2011, 2012 and 2013. To learn more about deep, visit deepgroup.com or follow the agency on Twitter, Facebook, Pinterest, Instagram and the b!eep blog.

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Senior PR Manager Amy Rosendahl
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