Auction123 Adds CARFAX History-Based Value Pricing Tool to Inventory Management Solutions

Share Article

CARFAX Advantage dealers using Auction123's Inventory Management and Online Marketing solutions can compare vehicle pricing to the CARFAX History-Based Value for each VIN, offering more accurate pricing information to market vehicles competitively.

Auction123 has enhanced its dealer website and inventory management solutions, as well as their automated marketing tools for sites like Facebook Marketplace, Craigslist, and eBay, with vehicle-specific pricing information for Carfax Advantage dealers. Those dealers now can compare their pricing with the Carfax History-Based values for units in inventory. Using Carfax information combined with local market trends, Carfax provides a unique price for each vehicle. With more accurate pricing information, dealers can market their vehicles competitively and reinforce to customers which vehicles are the best value.

“By integrating the Carfax History-Based Value with Auction123’s solutions, we are giving dealers the ability to more accurately price their vehicles based on a specific VIN’s history, as opposed to simply matching a vehicle to others in the market based on options and condition,” said Tracy Amato, Executive Director of Auction123. “This is a huge game changer when it comes to determining the best pricing for a dealers’ inventory and identifies the value of vehicles that have fewer owners, more detailed service history, and no accidents.”

The Auction123 system now offers greater insight that helps dealers more accurately evaluate each specific VIN in their inventory. They no longer have to rely on limited market value pricing for all vehicles matching the year, make, model, trim, and condition. Dealers can easily filter stored vehicles to see which units are priced above or below the Carfax History-Based Value and pull up the Carfax information on each one. In addition, dealers can view and adjust the trim, color, condition, and options for each VIN as needed.

“Vehicle-specific pricing helps dealers hold gross on their inventory,” said Paul Nadjarian, head of products for Carfax. “With this information built into Auction123’s entire suite of products, Carfax Advantage dealers make better decisions when acquiring, advertising, and retailing used cars.”

For more information or to get access to Auction123’s solutions, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tracy Amato
+1 (888) 514-0123 Ext: 342
Email >
since: 04/2009
Follow >
Auction123, Inc.
since: 10/2018
Like >
Visit website