Ridgefield, WA (PRWEB) September 10, 2013
Every audiologist is continuously searching for new, effective marketing ideas. Strategies for hearing aid marketing have changed over the past 10 years as consumers have shifted away from local print directories and toward online search, email and social media. To help audiologists keep up with the changing tide in hearing aid marketing, AUDIOLOGIST.CO released a seven part video training series covering 31 innovative audiology marketing ideas.
The video series considers the role of audiology newsletters - both print and digital - in the overall marketing plan. If done correctly, a single monthly newsletter can supply content for a printed handout or mailer, a digital PDF that can be emailed or uploaded to a website, blog posts, video and even pictures to populate a Pinterest account. That same newsletter can also be posted in your store-front window or sent to the health writer at the local newspaper to be turned into a featured column for the audiologist. The video training series introduces practice owners to these and many other non-obvious uses for a high-quality hearing aid newsletter.
When asked about the series, creator Andrea Kropp remarked, "This is the first of several modern audiology marketing training courses we intend to publish. Marketing has changed and audiologists need reliable information about what strategies are working now and how to spend their limited marketing budgets. We certainly believe that an audiology newsletter is a wise investment because of the many ways the newsletter content can be distributed to reach audiences both on- and off-line."
The video series is entirely free to all interested practice owners via the AUDIOLOGIST.CO YouTube channel and on the training tab of the AudiologyNewsletters.com website.
About Audiology Newsletters
Audiology Newsletters is a monthly newsletter service offering print and digital patient newsletters written specifically for audiologists and hearing care practices. Newsletters are available in multiple designs and colors and are customized for each practice.
AUDIOLOGIST.CO provides local audiologists with ideas, services, content and tools to grow their practices. Many of the resources and tutorials are available for free via the company's Facebook Fan Page, Pinterest account and YouTube channel.