Ridgefield, WA (PRWEB) August 13, 2013
Ask any audiologist whether it is easier to acquire a new patient or retain an existing one, and the overwhelming response is that patient retention is far easier and more cost effective than patient acquisition. Unfortunately, the marketing budgets of many audiology practices don't reflect this fact. While they devote significant resources to attracting the attention of new patients, they neglect keeping in touch with existing patients. That is a mistake. Not only will those former patients need to upgrade their hearing aids at some point in the future, those former patients are also a great resource of referral and word-of-mouth business.
One of the best ways for audiologists to keep their name and brand in front of former patients in a non-commercial way is a patient newsletter. Newsletters are highly effective, yet cumbersome and time-consuming for an individual audiologist to produce.
In August 2013, AUDIOLOGIST.CO introduced a new audiology newsletter service to give practice owners a new choice for where to obtain a professional monthly patient newsletter in print or digital formats. The website for the new service is http://audiologynewsletters.com
The newsletter service was carefully designed to meet the 10 top needs expressed by audiologists. Market research revealed that audiologists wanted a newsletter service which:
1) Is professionally produced.
2) Provides factually accurate hearing care content.
3) Is branded for their individual practice.
4) Is enjoyable for patients to read.
5) Is delivered on a regular basis.
6) Is a background activity that happens automatically every month.
7) Doesn't impose on staff time.
8) Doesn't require new skills or software.
9) Is attractively priced.
10) Has no contracts or minimum commitments.
The AUDIOLOGIST.CO teams believes they have succeeded in designing a hearing aid newsletter service that meet all 10 criteria. The service in now available to audiologists across the United States. Samples issues (print and electronic) can be obtained from the Audiology Newsletters website at no cost by visiting http://audiologynewsletters.com/pr-samples.