Pirtek USA Aims to Shed Reputation as Franchising’s ‘Best Kept Secret’ By Expanding into New Markets in 2014

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Fluid power systems leader seeks to continue expansion of its footprint in the United States and add to its richly deserved reputation for excellence in sales and service worldwide.

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There may not be another franchise brand that has identified a more robust or as vital a niche market as the one that Pirtek USA owns.

Pirtek USA is the industry leader in fluid power system hose repair. For a moment, think about the equipment on the daily commute that requires fluid power systems. Consider the magnitude of these machines, and the number of them in both small workshops, public and civic buildings, and large manufacturing centers all across America.

Then ask this question: Who services these machines – some of which may cost millions of dollars – not only when they when they are in need of urgent repair but also when they require preventative maintenance to protect from an unexpected failure?

An answer to that question is Pirtek USA.

With markets available virtually everywhere in the United States, Pirtek USA is quite possibly franchising’s best-kept domestic secret and looks to expand into new markets in Florida, Texas, Ohio, Tennessee, Illinois, Wisconsin, among others in 2014. Globally, this brand has more than 2,000 service technicians and 400 locations in 22 countries. The company is vibrant and stable, having been continuously operated for more than 30 years.

“When you think about all of the applications for our products and services, and the virtually limitless landscape for creating new business, you begin to see the opportunity in becoming part of the Pirtek USA family,” said Gwyn O’Kane, Pirtek USA Vice President for Franchise Development. “Those that take the time to view us for what we are and understand what we do are hooked on the Pirtek USA brand, because we offer an incredible opportunity to fulfill that work-life balance in a meaningful way.”

Pirtek USA is a sales-driven, service-based business that focuses on repairing and maintaining hydraulic- and pneumatic-powered machines. Although the brand might sound like an opportunity better suited for someone that can work a wrench, it is a business that is far more suitable for an entrepreneur prepared to capitalize on the opportunity to thrive wherever industrial equipment is used. And industrial equipment is in use virtually everywhere in America.

When a hydraulic or pneumatic hose bursts on a multi-million-dollar machine, that idle equipment costs its owners thousands of dollars in downtime. Pirtek USA has earned an international reputation as the brand to call to have that failed hydraulic or pneumatic hose repaired – in an hour’s response time, and on-site. This rapid-response approach to ensuring that heavy equipment remains in use endears itself to its customers.

But that’s only part of the Pirtek USA story. Pirtek USA franchises are sales-driven. When Pirtek USA technicians are not repairing fluid power systems, they are out soliciting new business on behalf of the franchisee – but with their peers, in the back shops where they’ll ultimately be performing repairs.

Franchisees aren’t technicians in the Pirtek USA model. The franchise owner is active in a Pirtek USA center, but he or she is building relationships with the executives of companies that rely on fluid power systems to keep their businesses running effectively and efficiently. It is that powerful 1-2 combination of executive focus and technician dexterity that separates this opportunity from virtually any other in the franchise world today.

“Pirtek USA works because it is fulfills a known need in industry,” O’Kane said. “Pirtek USA franchisees are business leaders, not mechanics. They operate and build a business in a specific marketplace, backed by a corporate team that has their back every step of the way. We’re not looking for mechanics. Our technicians handle the wrenches. Our franchisees are business people with the ability to sell our brand promises. After a customer has experienced the Pirtek USA difference and seen that we can quickly repair their machine on their premises and get them running again, they are a customer for life. That’s what makes us different.”

The Pirtek USA brand promises and delivers 7-day, 24-hours service and an incredible 1-hour response time on emergency calls. However, its franchisees are not tied to a phone. Already well established here in the United States, after-hour calls are relayed directly to the technicians on the team and do not pull the franchisee away from the lifestyle that many seek.

“I think it may seem sexier to own a coffee shop or restaurant or some other such concept,” O’Kane said. “But if you pick up a book like ‘The Millionaire Next Door,’ you are going to see the kind of people that can thrive in the service industry.”

Pirtek USA is the fluid power system leader in sales and service, the only brand of its kind in franchising in the United States. Pirtek boasts more than 400 units in 22 countries around the world, and has more than 30 years of experience in the hydraulic and pneumatic hose-replacement space. Powered by an industry-leading approach to sales and service and backed by a corporate center that is passionate about its franchisees and their customers, Pirtek USA offers unmatched service and logistics. For more information, visit http://www.pirtekusa.com.


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Brian Jaeger
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