Automotive Seats: A Global Multi-Client Research Initiative
San Jose, California (PRWEB) September 11, 2013
Follow us on LinkedIn – In the coming months, GIA will complete an extensive secondary and primary research program involving some of the industry’s leading players and experts. The study will examine key drivers and trends impacting the market such as, growing demand for luxury & performance automotive seating; increased emphasis on driver and passenger comfort; innovations in inexpensive and durable seat materials; growing emphasis on safety and ensuing demand for child car seats; strong demand for aftermarket car seats as a result of growing preference for added comfort and personalization.
As an important component of a vehicle’s interior, automotive seats are paramount to safety and comfort. Developments in automotive seating technologies have over the years triggered growth in the market. Innovations in the form of cooled/ventilated seats, adjustable power seats, adjustable reclining rear seats, memory seats, adjustable sliding seats, have helped spur demand in the market. In the coming years, product innovation will be focused on seat ergonomy and safety. Seats that enhance driver posture with lumbar support features will score the highest gains. Also poised to benefit are powered seats with active seat suspension systems involving hydraulic and electro mechanical hydraulic actuators to reduce the transmission of road vibrations to the occupant’s seat.
Global automotive production has a direct impact on the level of demand for OEM Automotive Seats. Higher number of cars produced translates into increased orders for seats and vice versa. Therefore, any disruptions in vehicle production tend to distort opportunities in this market segment. Strong automotive production and demand in developing countries especially BRICs is therefore expected to benefit demand in the OEM market. Wear and tear, changes in safety standards, growing preference for personalization, longer vehicle replacement cycles, will on the other hand, fuel sales in the aftermarket.
R&D investments in automotive seating is expected to witness steady increases given the growing body of scientific evidence that links automotive seat structures with superior passenger and driver safety during accidents and crashes. In addition, the focus on fuel efficiency will result in a parallel focus being shed on reducing seat weight. With stricter fuel standards and emission norms expected to be the new normal going forwards, safer, lighter, cheaper and comfortable seats are buzzwords for success in the modern auto industry. Growing environmental awareness is also helping drive demand for automotive seats that incorporate eco-friendly and green materials like recyclable natural fabrics including organic cotton and wool, recycled polyester, and bamboo.
The study estimates the global automotive seats market to be a multi-million dollar market, while more precise market-size and growth projections for a 14-year period will be made available during the 2nd stage of report preparation, and data analysis.
The research and analyses will be released shortly in the form of a comprehensive research report. The report by design, will attempt to provide exhaustive analysis, data, trends, market share, market size, statistics, forecasts and competitive intelligence. The report is modeled to offer precise and unbiased, actionable market insights including in-depth segmentation of market sub-sectors, demand estimates and projections and analysis of trends in each of the sectors, identification of leading players, and the competitive structure, among others.
Developed for Automotive Seat Manufacturers, Aftermarket Suppliers, Strategic Planners, Business Development Executives, Management Consultants, Consulting Firms, Marketing & Sales Executives, C-Level Decision Makers, Market Strategists and Technology Domain Experts, the report helps identify the biggest opportunities in this space and offers accurate latent demand forecasting that empowers quantitative decision making among existing market players and new entrants.
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About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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