Trend Towards Sensor Fusion to Drive the Global Automotive Software Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Automotive Software markets. Global market for Automotive Software is projected to reach US$10.1 billion by 2020, driven by the growing trend towards sensor fusion, focus on automotive haptics, integration of infotainment and telematics systems and adoption of on-board vehicle health monitoring and diagnostic systems.

Automotive Software: A Global Strategic Business Report

Follow us on LinkedIn – Automotive electronics remains the key enabling technology for most of the advanced capabilities featured in modern cars. Automotive electronics has already proved its worth in the industry by allowing several mechanical components in a vehicle to be replaced with electronic components, thereby increasing vehicle comfort, handling, and driving experience. The technology has additionally allowed multiplexing of vehicles internally, connecting vehicle powertrain and comfort systems such as door modules, park assist sensors, and instrument panel cluster, among others. This growing level of sophistication of automotive systems is resulting in mounting complexity of the enabling software architecture.

Electronic content per car has and will continue to grow in the coming years. Intelligent automotive systems are poised to get progressively even more software intensive as technologies converge and integrate onto more powerful platforms. In this new age of connected cars, auto OEMs are scrambling to support numerous in-vehicle infotainment and telematics systems and multiple operating systems. As competition shifts from horsepower and acceleration speeds to connected intelligent cars, Linux-based open source OS systems and Google’s Android Auto are poised to grow in popularity over proprietary OS platforms like Microsoft and QNX Software.

Advanced detection technologies such as automotive radars, LIDARS, automotive FLIR systems, proximity sensors, drowsiness monitors, blind corner detectors sensors, are essential for numerous autonomous functions in a vehicle. Given that standalone automotive sensors suffer from limitations in field of view and range for mapping stationary objects and tracking moving targets, there is a growing trend towards sensor fusion. Integrating data from multiple sensors allows for enhancing the accuracy of computations, and measurements including road geometry estimate. Sensor fusion is therefore emerging as the cornerstone of automotive active safety systems such as collision detection system, and automatic emergency braking system (AEBS), among others. Against this backdrop, automotive firmware and software are poised to witness strong demand, since sensor data fusion will require advanced software algorithms to combine sensor data from multiple sensors.

Also poised to spur growth are legislated safety mandates which require installation of tire pressure monitoring systems (TPMS) and electronic stability control (ESC) systems in passenger cars and commercial vehicles. In addition to sophisticated safety features, focus on fuel-efficient cars and intelligent navigation technologies are all poised to drive growth in the market. The push towards enhancing the intuitiveness of the human machine interface (HMI) of the dashboard to reduce driver distraction also bodes well for market growth. As haptic feedback becomes the future of automotive HMI, haptic driver software is poised to witness strong gains.

As stated by the new market research report on Automotive Software, Europe represents the largest market worldwide led by stringent vehicle safety and emissions standards. Asia-Pacific ranks as one of the fastest growing markets with a CAGR of 6.5% over the analysis period. Growth in the region is driven by healthy increase in automotive production and sales, increasing per capita car ownership rates, and growing replacement of entry level cars with luxury cars in countries such as China and India, which are characterized by an expanding base of affluent middle class population.

Leading players in the market include Access Co. Ltd., Adobe Systems Incorporated, Airbiquity Inc., Autonet Mobile Inc., Broadcom Corporation, ETAS Group, Freescale Semiconductor Inc., Green Hills Software Inc., International Business Machines Corporation, Lectronix Inc., The MathWorks Inc., Mentor Graphics Corporation, Microsoft Corporation, Nokia, Nuance Communications Inc., ProSyst Software GmbH, QNX Software Systems, Renesas Electronics Corporation Inc., SpeechFX Inc., Texas Instruments Incorporated, Vector Informatik GmbH, and Wind River Systems Inc., among others.

The research report titled “Automotive Software: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, innovations and strategic industry activities of major companies worldwide. The report provides market estimates and projections for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World. Key application areas analyzed in the report include Safety & Security Systems, Body Electronics/Comfort Systems, Infotainment/Telematics and Others.

For more details about this comprehensive market research report, please visit –
http://www.strategyr.com/Automotive_Software_Market_Report.asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/

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