San Diego, CA (PRWEB) September 09, 2013
AV Concepts, the nation’s leading holographic and immersive technology provider, partnered with Guerilla Union and Play Gig-IT to bring to life original virtual performances by Eazy-E and Ol’ Dirty Bastard (ODB) at Rock the Bells 2013. The holographic performances made their first appearance at the two-day concert in Los Angeles on Sept. 7 and 8, and will appear at the festival series’ additional shows in San Francisco, Washington D.C. and New York.
Converging creativity and technology, AV Concepts designed and executed the holographic-appearing performancesand collaborated with Play Gig-IT on the creative content. AV Concepts brought to the project its in-depth expertise and advanced filming processes to produce the three-dimensional, life-size illusions.
“As the only company in the world experienced in creating outdoor holographic projections in uncontrolled environments, our veteran creative and technical teams jumped at the opportunity to expand that expertise and execute holographic performances of this magnitude and scale,” said Nick Smith, president of AV Concepts. “The first show was an incredible experience for the audience and for us, and we’re looking forward to repeat performances.”
The illusions were created by leveraging AV Concepts’ expertise inthe use of specialized holographic foil, lighting effects and the company’s proprietary Liquid Scenic(SM) projection mapping media server. The servertakes completely uncompressed imagery and uses multiple high brightness projectors that integrateseamlessly to create very powerful, life-like performances. The AV Concepts team custom designed the entire set-up to be deployed within one minute on the outdoor stage. The virtual performances were executed flawlessly, energizing thousands of fans who immediately pulled out their phones to capture history in the making.
Chang Weisberg, Guerilla Union president and Rock the Bells founder, spearheaded the performance initiative. PartnerPlay Gig-IT, the largest music game in history, focused on the live performance animation, an area the company is extremely proficient in having already created over seventy avatars for their recently launched Facebook gaming platform.
AV Concepts is well-known for their groundbreaking execution of Tupac Shakur as a holographic illusion at Coachella 2012.The company’s portfolio crosses a broad variety of industries, including sports, entertainment, corporate events and meetings. The company has a 25-year track record of delivering superior value and client satisfaction through consultative design in audiovisual, lighting, projection, creative and digital display solutions, amongmany more services.
For more information about AV Concepts’ total creative solutions, visit http://www.avconcepts.com.
About AV Concepts
AV Concepts converges creativity and technology by providing unique audio, video, lighting and immersive technical solutions. The recognized industry leader in the intersection of creative services and technical staging implementation, AV Concepts has been driving innovation to a new level for brands, professional meetings and corporate and entertainment events for more than 25 years. The company’s proprietary Liquid Scenic(SM) technology creates dynamic visual experiences with nearly limitless content creation possibilities to engage and energize audiences. With more than 100 team members supporting 300+ annual events across North America, AV Concepts delivers exceptional quality, ideas and client satisfaction. For more information, visit http://www.avconcepts.com and follow the company on Twitter and Facebook.