The Chicken of the Sea Trade Marketing Team now has a robust tool to make informed trade spend decisions, resulting in improved ROI.
Wheat Ridge, CO (PRWEB) July 05, 2016
The SDCE 100 is an annual list of 100 great supply chain projects. These projects can serve as a guide for supply chain executives who are looking for new opportunities to drive improvement in their own operations. These projects show how supply chain solution and service providers help their customers and clients achieve supply chain excellence and prepare their supply chains for success.
Using Oracle’s Demantra Predictive Trade Planning (PTP) and Deduction Settlement Management (DSM) solutions, AVATA’s customer, Chicken of the Sea, received significant improvements to their sales forecasting, promotion planning, settlements management and effectiveness of trade spend across both their Retail and Foodservice businesses. “The most significant impact of this effort is that the business now has full visibility to all planned, accrued and actual trade spend, as well as ‘line of sight’ to customer and item level trade profitability, in one comprehensive view,” says Donna Boucher, Trade Practice Director at AVATA.
“With AVATA’s help, Chicken of the Sea has officially moved from Trade Promotion Management to Trade Promotion Optimization. The Chicken of the Sea Trade Marketing Team now has a robust tool to make informed trade spend decisions, resulting in improved ROI,” says Darren Parsons, Vice President of Trade Marketing at Chicken of the Sea.
“Our goal with 2016’s SDCE 100 is to shine the spotlight on successful and innovative transformation projects that deliver bottom-line value to small, medium and large enterprises across the supply chain,” says Ronnie Garrett, editor of Supply & Demand Chain Executive. “The selected projects can serve as a roadmap for supply chain executives looking for new opportunities to drive improvement in their own operations. We congratulate all of our winners for a job well done!”
We are a globally recognized consulting firm of business and supply chain experts that help companies solve critical business issues through people, process and technology. AVATA is an Oracle Gold Strategic Partner that offers a unique blend of real-world industry experience, best practices, and software expertise. Leveraging Oracle’s JD Edwards, Supply Chain, and Cloud solutions, we successfully deliver rapid improvements impacting bottom-line performance. Combining this with our AVATA Business Cloud, we’re powering the next generation of enterprise solutions delivered rapidly in a SaaS model. Visit us on the web at http://www.avata.com.
About Supply & Demand Chain Executive
Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints, and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. Visit us on the web at http://www.SDCExec.com.