NRD Capital Appoints Long-time Franchise Executive as Operating Partner

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Scott Schubiger Joins NRD Capital Leadership Team to Elevate First Franchisee-Launched Brand Acquisition Fund

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NRD Capital, the first-ever, franchisee-sponsored and managed business fund focused on acquiring equity within emerging concepts and established franchise brands wanting to accelerate growth, has appointed Scott Schubiger as Operating Partner. In this position, Schubiger will bring his extensive background in the franchise industry, most recently as Principal of Sales Elevation Advisors, LLC and as Senior Vice President, Worldwide Franchise Development, at Lift Brands, Inc., to help NRD Capital, source, evaluate and acquire brands and support its growing portfolio.

“We are thrilled to have Scott assume this leadership role in helping to build the NRD Capital portfolio with franchisee-centric brands,” said Aziz Hashim, Managing Partner of NRD Capital. “His wealth of experience in growing franchise systems will be vital to accelerating the growth of our portfolio domestically and internationally.”

Schubiger has led organizations, both big and small, on a regional, national and global basis. He was responsible for Worldwide Development at Rita's Franchise Company, where he helped produce a 10 percent increase in franchise sales revenue and executed over 400 franchise agreements in development throughout the U.S., Canada, China, the Caribbean, and the Philippines. Prior to that, Scott spent seven years at Realogy Corporation. As Senior Vice President of Franchise Sales, he was responsible for the U.S expansion of the Better Homes and Gardens Real Estate brand from its earliest launch phase in 2008. In an earlier assignment at Realogy Corporation, he was tasked with growing the Sotheby’s International Realty franchise throughout the Asia-Pacific region, including country-wide deals in several key Asian markets, including Japan, Singapore, Vietnam, Republic of Korea, and Thailand.

“I’m excited to join NRD Capital and was attracted to the organization’s approach in treating franchise companies as living entities,” said Schubiger. “With many concept founders and franchisees having invested time and resources into their brands, they need a partner just as invested and passionate to generate growth. I look forward to being that integral partner responsible for greater success, exposure and achievement for our brands in the coming year.”

Founded in 2014 and based in Atlanta, NRD Capital’s goal is to use operational and financial expertise to position high quality brands for accelerated growth. Collectively, the team has been involved with 20 brands including top global brands such as Popeye's, Burger King, Snap Fitness and Domino's as well as regional brands such as Moe's Southwest Grill, Pet Valu, Super Wash and local startups such as Urban Grounds and Tutor Force. NRD Capital’s team has more than 75 years of franchise experience from single-store operations to public company management, which encompasses every area of the franchise business model from franchise sales, financing, and real estate development to operations, marketing, HR, and technology all the way through to successful exit strategies.

“Finding growth brands meeting NRD standards is our No. 1 priority,” said Schubiger. “Once we find these franchise brand partners, our dedicated and fiercely committed executive team will concentrate on establishing a solid unit economic model for these organizations, and we will adhere to a strong value system grounded in the ethical practice of franchising.”

About NRD Capital
Founded in 2014 and based in Atlanta, NRD Capital (NRD) is the first franchisee sponsored and managed equity fund. The fund's founder, Aziz Hashim, one of the most respected multi-unit, multi brand and multi-national franchisees, has sought to fill a gap in the franchise equity investing space by creating NRD with a mandate is to be a franchisee-centric fund. A core pillar of NRD's strategy is to invest in brands where franchisee success is a central value through action. NRD seeks to invest and add to its portfolio franchise brands that fulfill a strict criteria known as Own It!© which qualifies franchise opportunities under a rubric of "The 5 Ps" (product, profit, people, processes, and partnership). The 5 Ps establish a clear focus on franchisee success and instill confidence in potential franchisees. Through 25 years of experience in franchising with multiple brands, NRD's seasoned management team has developed the ability to identify franchisors and franchise management teams which have the potential to become excellent franchise opportunities for entrepreneurs. For more information, please visit

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Lauren Boukas
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