After Kevin O'Leary's talk, ListenLoop teaches salespeople how to leverage display advertising at the DRIVE2015 sales event in NYC

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Learn how to book more sales meetings faster by leveraging display advertising that's personalized for each prospect, a largely untapped growth channel for salespeople.

While display ads were historically for B2B marketers to send messages from one-to-many, ListenLoop turned that model on its head, allowing salespeople to deliver personalized ads to target prospects.

“We drink our own champagne, and it's exciting to share our sales secrets with the rest of the world,” said Roger Wood, VP of Sales for ListenLoop.

ListenLoop, a fast-growing startup backed by Tim Draper and other angel investors, will teach salespeople how to use display advertising to close more deals, faster, at the DRIVE 2015 event in NYC on May 7, 2015.

The DRIVE 2015 event is a one-day conference for sales predictability and enablement. There, Kevin O’Leary from ABC’s Shark Tank and New York Times bestselling author, Aaron Ross, will discuss the latest sales strategies for winning more deals. In between those keynotes, Rodrigo Fuentes, the cofounder of ListenLoop, will join a panel of sales thought leaders, where he will describe how salespeople can embed hot links in outbound emails that trigger a personalized sequence of display ads for a given prospect. The net result: 182% lift in conversion rates from cold email to booked meetings.

“We drink our own champagne, and it's exciting to share our sales secrets with the rest of the world,” said Roger Wood, VP of Sales for ListenLoop. Recently, ListenLoop experienced 35% month-over-month revenue growth by using its own software in combination with other sales automation technologies.

“It's an honor to join such distinguished speakers at the TopOpps DRIVE 2015 event, including Steve Richard, Trish Bertuzzi, and Aaron Farley among others” said Rodrigo Fuentes, co-founder and CEO of ListenLoop. “My goal is to educate growth-oriented salespeople who are excited by improving their sales performance through technology.”

About ListenLoop
ListenLoop is enterprise software that combines principles of marketing automation and display advertising to solve B2B marketers' toughest challenge: they convert only 5% of their website traffic into leads, and 80% of those leads don't open marketing automation emails. ListenLoop tracks visitors on a client website and assign scores to those visitors based on their website behaviors. If a visitor’s score crosses a threshold, they are targeted with a series of personalized display ads to nurture and acquire them as customers. Clients are seeing an average 50% lift in their sales funnel conversion rates. For more information, please visit

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