We will now be able to utilize our customer centric methodology to segment buyers and show basically a different website to buyers that are at the top of the funnel vs. repeat customers for instance.
Miami, FL (PRWEB) August 27, 2013
The latest release of the new HubSpot Content Optimization System has created quite a buzz in the inbound marketing circle. More than any time before, the new software makes it possible to design a website totally revolving around the customer. With all new awesome features and upgrades, it is truly an exciting time to be an inbound marketer.
Customer-Centric B2B web design is a methodology coined by Market 8 that combines the latest research on web design and user experience with B2B’s long sales cycle content marketing strategies to create websites that have a better chance of gaining the interest of buyers.
“B2B companies are notorious for ignoring the importance of User Experience, good design, and remarkable content written for humans in their websites,” said Eduardo Esparza, President of Market 8. “This is a huge missed opportunity because this assumption that a B2B website can’t sell basically reduces it to a useless digital asset for companies; while buyers are actually using search, social and mobile to look for new vendors,” he continued.
The Miami based agency has been helping B2B companies create customer-centric sites for over 2 years, and personalizing certain aspects of the content offered by using the HubSpot all-in-one marketing software.
“What we were not able to do until now is to personalize to a particular viewer depending on rules like buying stage, or buyer persona,” said Eduardo Esparza, “the new Content Optimization System is a breakthrough. We will now be able to utilize our customer centric methodology to segment buyers and show basically a different website to buyers that are at the top of the funnel vs. repeat customers for instance.”
Market 8 has been diligently following the progress and updates of the COS. They are an early adopter, having had the opportunity to create several sites using the HubSpot Content Optimization System and have experienced the new tools. With the new tools, the websites will also be responsive, adapting perfectly to any mobile device and screen size.
“We’re totally excited about this,” says Lynn Sharafeddine, Smarketer at Market 8. “The new tools offer solutions that have always sort of been floating around as ideas but never before been implemented. We want to use this new technology to create marketing people love by giving them what they want, when they want it”.
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About Market 8
Market 8 is an agency specialized on B2B web design and inbound marketing, that helps clients increase revenue by growing their traffic and increasing conversions online. A fully integrated agency, Market 8 specializes in marketing strategy, website development, conversion optimization, video marketing, and marketing analytics including specific prospect and lead tracking.
Market 8 has honed in a methodology to create Customer Centric B2B websites and content based on the exact needs of buyers through their lifecycle.
To learn more about Market 8’s Customer Centric B2B web design services for the HubSpot COS, visit their website.
