B Simm Releases New Video & Apparel for 'You Don't Want These Cards'

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Cardinals fans are coming out strong for a new music video from local music artist, B Simm, as Louisville sports legends join him to remind the world — “You Don’t Want These Cards.” University of Louisville fans can now support the team with a whole new line of Cardinal apparel. B Simm worked with Hatfield Media for website development, licensing, printing, ecommerce, video production and promotion.

B Simm YDWTC Apparel

B Simm "You Don't Want These Cards" Apparel

Cardinals fans are coming out strong for a new music video from local music artist, B Simm, as Louisville sports legends join him to remind the world — “You Don’t Want These Cards.”

B Simm Releases New Video & Apparel for ‘You Don’t Want These Cards’

Cardinals fans are coming out strong for a new music video from local music artist, B Simm, as Louisville sports legends join him to remind the world — “You Don’t Want These Cards.” University of Louisville fans can now support the team with a whole new line of Cardinal apparel. B Simm just released a new music video for what has become the popular UofL rallying cry, ‘You Don’t Want These Cards.’ A triple-threat singer/songwriter, actor, and entrepreneur, Brandon Simmons received widespread recognition with the release of the original track in 2012. The beat was produced by Samuel "Beast” Elliott, which quickly became the University of Louisville’s student anthem and an essential track at game-day tailgate playlist.

Elliot describes the song production as a process he “will never forget.” What began as a 3am call from B Simm became the new anthem. Recalling the first time he heard Simm’s demo, Elliot says, “at that moment the song was born. UofL got their anthem.”

B Simm worked with Hatfield Media for website development, licensing, printing, ecommerce, video production and promotion. When developing his website, Hatfield Media’s goal was to put his personality and music at center stage. This was accomplished by utilizing photography as a simple yet powerful story-telling medium with an edgy aesthetic to compliment B Simm’s brand. Developing a site with responsive and user-friendly features was also a priority, particularly to support the ecommerce element with the online store, which carries B Simm’s full line of CLC and NCAA Official Licensed Apparel through the University of Louisville.

Prior to working with Hatfield Media, B Simm had an established and successful history with selling his “You Don’t Want These Cards” apparel; however, the recent partnership has created new opportunities for the line to improve. In addition to Hatfield Media’s role in website design and development and licensing, the graphic design team led the way with fresh apparel designs. B Simm and Hatfield Media appropriately partnered with locally owned and operated printing companies, MPC Promotions and MPI. It was these design updates that ultimately inspired B Simm to go forward with producing a new and improved music video.

When asked why Simm wanted to make a new video for the song, he said “It was getting kinda dated, from the shirt aspect. Now that we’ve got the new design with the Cardinal bird, I think it’s only right to have an official video that matches.” The collection is available for purchase online at: https://shop.officialbsimm.com/, Mine & Yours (Mall St. Matthews) and all JD Becker locations. The online store features the newly released “You Don’t Want These Cards” collection that includes hoodies, crew neck sweatshirts, vneck t-shirts and crew neck unisex t-shirts. Most    merchandise has sizing from kids small to adult 3x, in a variety of colors. The new designs are CLC Certified/NCAA Official Licensed Apparel through the University of Louisville.

“UL fans rally around this song and Brandon as an artist. His drive and passion for music, love for the University and city of Louisville made this project a blast to be a part of. I would be lying if I said there weren't a handful of obstacles, but that made us dig in and push even harder. It makes seeing the final cut even sweeter. I am proud that Hatfield Media was a part of this project; our video production team went above and beyond. We're just getting started.” says, Clark Absher, CBDO at Hatfield Media.

Many local Cards celebrities are featured in the new music video, such as: Patrick Henry Hughes, Mario Urrutia, James “Elmo” Elmore, Tony Williams, Lorenzo Mauldin, and Brandon “B More” Herring. “The best part about it,” Simm said, “is getting Denny Crum in it, since he’s a legend.”

The new video premiered January 30th and is now available for viewing at https://youtu.be/79TJd7R-tVg

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Elizabeth McGee
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