Backtracks Announces New Podcast Data Empowerment Capabilities for Advertisers and Publishers

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Pioneer of advanced podcast analytics and measurement furthers accurate and open podcast measurement for podcast advertisers and publishers

Backtracks, a pioneer in podcast analytics and measurement, is releasing a feature promoting data empowerment in the podcast industry. One of the most common issues in the podcast industry right now is the lack of confidence in listener data. For the podcast industry, there is a lack of confidence in the ability to collect accurate podcast audience and listenership data; the consistency of that data across hosting and consumer distribution platforms; and the ability to move content without losing that data.

Backtracks is releasing a feature in its Open Podcast Analytics (OPA) platform that works for the user to provide full ownership of analytics and measurement data and optionality to locate or host that content anywhere without losing consistency in the accuracy of podcast measurement data. One of the industry norms Backtracks is combating with their technology includes the current limitations of lock-ins with hosting providers. This is a broken system as each host collects and provides their own sets of limited data and is siloed from the rest all in the name of lock-in that does not benefit publishers or advertisers. The end result is inaccurate and inconsistent engagement metrics, low transparency in listener data, high dependency on providers and lack of optionality in data movement.

Backtracks' new podcast analytics and data feature is a buffer in the flow of data exchange to allow for increased accuracy and transparency of data across many channels and platforms. Backtracks' RSS proxy feature will allow content to flow from the source, through Backtracks, and then be distributed out to the different providers and stakeholders. This buffer results in accuracy with verified podcast analytics and consistency of engagement metrics in a singular location regardless of where the content is hosted and/or distributed. Podcast advertisers and publishers can know and grow using shared data that works for verified podcast advertising campaign analytics and publisher metrics.

Backtracks adds increased data empowerment through transparency of data, increased confidence in accuracy and consistency of data, ownership of data, and optionality in movement across providers without losing that data. Backtracks prides itself on the high standards in which it operates with the mission to ensure accurate and actionable data across the podcast industry to help audio content creators and brands know and grow their audience and revenue. For more information on getting accurate future-proof verified podcast campaign and audience analytics visit

About Backtracks

Backtracks helps audio content creators and brands know and grow their audience and revenue. Our extensible platform is audience and brand aligned while powering knowledge and revenue from behind the scenes. For more information visit

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Backtracks, Inc.
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