DBSI A Featured Business Leader in Forbes Magazine

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DBSI CEO, John W. Smith, is interviewed in Forbes magazine discussing ways DBSI is helping financial institutions create more welcoming environments by removing barriers to effective sales and service through banking technology, modern branch design and creativity.

retail banking design
Banks need different ways to introduce products, engage the public and ultimately deliver a uniquely smarter customer experience. These are complex challenges, but we have proven strategies that bring the right answers to life

DBSI, Inc., a Branch Transformation solutions strategist in retail banking design, banking technology, and construction for the financial industry, was featured as an Arizona Business Leader in the September 2nd edition of Forbes magazine. The special section highlights companies that contribute to Arizona’s growth and success, and includes an interview with DBSI’s CEO, John W. Smith, entitled “Is Traditional Banking Stuck in the Past?”.

In the interview, John W. Smith discusses the fiercely competitive environment banks and credit unions are facing and why financial institutions must find different ways to introduce products, engage the public, and ultimately deliver a smarter customer experience. Smith shares additional insight into the customer-focused design process DBSI uses to create the “branch of the future” for financial institutions across the country.

“There is no one-size-fits-all solution,” Smith says. “For some clients, the strategic intent is capturing the high-net-worth segment; for others, it’s delivering an ‘Apple-like’ environment; and in some cases it’s about strengthening a community connection. These are complex challenges, but we have proven strategies that bring the right answers to life.”

About DBSI, Inc.
DBSI helps banks and credit unions create highly efficient, profitable branches with a uniquely smarter experience. With over a 15 year track record and 3,000 completed projects per year, DBSI has won national acclaim from Inc. 5000, Inc. Hire Power, and the Top 5 of Arizona’s Best Companies awards, and is a thought leader and innovator for financial institutions across the nation. DBSI is headquartered in Chandler, Arizona, and provides comprehensive branch transformation services such as design, technology, equipment, construction and facilities maintenance services to hundreds of clients. For more information please visit http://www.dbsi-inc.com

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Emily Sweillam
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