We’re both family businesses and you can really feel that when working with Chopard
(PRWEB UK) 22 October 2015
Lancaster based luxury jewellery and watch retailer, Banks Lyon, are proud to be the only stockists throughout the whole of the UK to offer an exclusive and highly limited edition watch from Chopard. Dedicated to the six time World Endurance champion Jacky Ickx and paying homage to the Porsche 919 hybrid, this prestigious Superfast Chrono Porsche 919 Jacky Ickx Edition watch is one of only 100 worldwide.
In celebration of the watch’s launch, an exclusive event attended by Porsche, Chopard and the editor of Escapement Magazine was held last Thursday at the Banks Lyon store on Church Street. The event coincided with the completed refurbishment of the store, which now includes a bar, separate boutiques for the different brands and a “more open setting”.
Speaking about the event, Marketing Manager Maxine Banks Lyon said: “Chopard are a huge worldwide brand, especially in France where they sponsor the Cannes Film Festival. It is an honour to work with them and to have the only one of these fantastic watches in the whole of the UK. I think the best thing about the event is that we’re both family businesses and you can really feel that when working with Chopard. They’re really fantastic to work with and their products are absolutely beautiful.”
To honour Mr Ickx, the watch incorporates the red, white and blue colours of the famous race driver’s helmet. It also boasts his signature on the back, a 60 hour power reserve and a smooth rubber strap that resembles the slick tyre design of Porsche’s 919 champion car.
The unveiling of this latest partnership between the luxury brands coincides with Porsche’s current winning streak at the FIA World Endurance Championships. The supercar creators have pipped the top spot at the Le Mans 24 Hours race a record 17 times, and are set to take home the overall title.
Chopard became the official timing partner of Porsche Motorsport in 2014 after collaborating with Porsche on a number of watches. Banks Lyon also stocks the limited edition Superfast Chrono Porsche 919, with only 919 of the luxury timepieces being in circulation worldwide.
Banks Lyon Jewellers have been providing their customers with an unrivalled array of affordable and luxury watches and jewellery for 30 years. Since 1985, this family run business has combined exceptionally high quality products with outstanding standards of customer service, consistently delivering expert advice and friendly service to each and every customer. As an official and authorised stockist for a comprehensive range of luxury watch and jewellery brands, including Cartier, Omega, Breitling, Chopard, TAG Heuer, Georg Jensen, Fope and Al Coro, Banks Lyon Jewellers are a unique presence in the North West. Bringing this wide and exclusive portfolio of brands together in one location makes them truly the leading independent retailer of the region.
For more information about Banks Lyon Jewellers and the Chopard Superfast Chrono Porsche 919 Jacky Ickx watch, visit their website at http://www.bankslyon.co.uk or call 01524 38 48 58.