Barrett Proctor/SA4I Alliance Brings B2B Next Gen Marketing to Houston

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Barrett Proctor and Strategic Advisors for the Internet have recently pooled talents in a business venture called B2B Next Gen marketing that bridges the gap between digital and traditional marketing strategies by assuring there is one consistent voice across the full spectrum of on and offline channels. Proving extremely successful in a short amount of time during the 3rd quarter of 2013, these two key Houston firms are now in a new strategic alliance offering their next generation marketing strategies that improve business performance for Houston companies throughout the community.

Over time, B2B marketers have come to realize how their company online presence plays a central role in marketing efforts.

More and more, a company’s digital presence is playing a bigger role in their success in meeting marketing objectives. Beyond merely SEO strategies, a company’s credibility can be affected by how its brand is projected across multiple digital environments including web sites, blogs, social media and internet marketing vehicles. “And, those are just the ones we can control,” said Ben Scardello, SA4I’s founder and president. “There is an entire array of digital shadows we can’t control, yet they have to be constantly monitored, evaluated and built into the strategy.”

Scardello added that beyond reputations, a company’s worth can be affected by their internet presence. “Companies with a strong Internet presence typically have better market share, their brands are more highly regarded and they retain greater value over time.”

“Over time B2B marketers have come to realize how their company online presence plays a central role in marketing efforts,” said Jim Proctor, a principal with Barrett Proctor. “Now, marketers want to get to the next level by integrating broad digital strategies that reach their target markets more directly and efficiently. Our process helps companies achieve that goal.”

Companies such as ITI Manufacturing are already seeing the benefits of having a marketing strategy that focuses as much on digital as it does traditional advertising. “Up until about a year ago our primary strategy was a heavy ad spend,” said ITI’s President, Skip Bickett. “The impact of a B2B Next Gen digital strategy has been immediate with qualified leads that are ready to act.”

B2B Next Gen employs a proven process of engagement that helps companies better understand how an improved digital presence is an investment to their long-term success. It begins with an audit of current digital assets such as corporate web sites. Then, a report is generated that shows where improvements should be made. Once the team is formally engaged the discovery process begins and results are measured in 30- 90- and 365-day increments to assure goals are being met.

SA4i is a premier strategic internet presence management agency well-established in the many aspects of the digital arena known as the internet. Barrett Proctor is a well-known and respected marketing and advertising company serving the Houston’s industrial B2B marketers.

For more information contact: Jim Proctor at jim (at) bwpagency (dot) com (281-207-2607) or Ben Scardello at ben (at) sa4i (dot) com (281-661-8900).

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