Barron Designs Announces Rebranding Campaign

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Changes to FauxPanels.com®, FauxWoodBeams.com™, FauxColumns.com and RusticAccents.com will enhance customers’ experiences while maintaining the company’s well-known personalized service.

These were all changes that made sense for us because they made sense for our customers. They’ll be able to shop more easily from all of our products in one space and, of course, still have access to our outstanding team of experts who will help them bring their design vision to life.

Barron Designs, parent company of FauxPanels.com®, FauxWoodBeams.com™, FauxColumns.com and RusticAccents.com, has announced a major rebranding initiative designed to reflect the company’s evolution into a global, all-encompassing leader in faux architectural decor.

As part of the rebranding, the Barron Designs family of websites will be consolidated under a single brand and website, BarronDesigns.com. Although each brand will initially retain separate websites, the product catalogs will be consolidated under the parent BarronDesigns.com website over the next nine to 12 months.

“This initiative will update and refresh the brand to better align with the company’s positioning and core competencies,” said Pamela Wesson, Vice President of Marketing for Barron Designs.

In addition, the social media and online profiles of Barron Designs’ product lines are being merged, so followers of FauxPanels.com, FauxWoodBeams.com, FauxColumns.com and RusticAccents.com are encouraged to follow the primary Barron Designs social media profiles to continue getting the same great information and inspiration they’re accustomed to receiving.

One of the first things customers will notice is that the Barron Designs logo and website have been updated with a more contemporary look. The revamped BarronDesigns.com site features a robust photo gallery of completed projects and before-and-after photos to help site visitors envision what they can do in their own spaces. It also conveniently guides visitors through the process for an easier, more inspiring shopping experience across all brands.

“From the beginning, Barron Designs has always put the customer first,” Wesson said. “The online shopping environment has changed in recent years, and we saw an opportunity to create a better experience for our customers — and provide them with more inspiration for their own design projects.”

During the rebranding initiative, each line in the Barron Designs family will now include the “by Barron Designs” tagline — FauxPanels.com by Barron Designs, FauxColumns.com by Barron Designs, RusticAccents.com by Barron Designs, and FauxWoodBeams.com by Barron Designs.

“These were all changes that made sense for us because they made sense for our customers,” Wesson said. “They’ll be able to shop more easily from all of our products in one space and, of course, still have access to our outstanding team of experts who will help them bring their design vision to life.”

Barron Designs’ panels, beams and columns have been featured on well-known home design shows, including Extreme Makeover: Home Edition, Money Hunters and Curb Appeal. Most recently, home improvement guru Skip Bedell featured the products on Fox & Friends.

About Barron Designs
Since 1972, Barron Designs has been the industry leader in faux building products. Its high-quality, durable, polyurethane panels, columns and beams are used by homeowners, builders, designers and retail store owners to enhance storefronts, home interior and exterior spaces, offices and more. For more information, visit http://www.BarronDesigns.com.

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Scott Zeller

Denisse Lebron
@barron_designs
since: 04/2009
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