Top Bay Area Jewelry, Engagement, and Wedding Ring Store, Davidson & Licht Announces Plans for New 2017 Commercials

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Davidson & Licht is announcing a new commercial series on high-end brands for jewelry, engagement, and wedding rings for Bay Area customers. The new commercials are being put together by leading Los Angeles ad agency, Abbiamo.

Bay Area Jewelers

Bay Area Jewelers

After the Holiday season, there is no doubt that Valentine's Day is a major event for purveyors of jewelry, engagement, and wedding rings here in the Bay Area

Davidson & Licht, one of the top jewelry, engagement, and wedding ring stores in the Bay Area, is proud to announce the conceptual plans for its 2017 commercials. The new commercials will begin airing shortly before Valentine's Day and feature the store's top high-end jewelry brands.

"After the Holiday season, there is no doubt that Valentine's Day is a major event for purveyors of jewelry, engagement, and wedding rings here in the Bay Area," explained Jason Licht, marketing manager for Davidson and Licht. "By pre-announcing plans for our 2017 commercials and our engagement with a leading Los Angeles ad agency, we are tipping our hat in terms of our plans to showcase some of our favorite high-end jewelry brands just in time for those shopping for engagement or wedding rings in the Bay Area."

Interested persons should bookmark the company's website in advance of February. Those who would like to preview some of the exciting brands and 'window shop' on their computer for jewelry, engagement, and/or wedding rings can visit the website. On the website, interested persons can click on engagement rings (, wedding bands (, and jewelry (

A Three-pronged Strategy to Showcase Top Jewelry Brands to Bay Area Customers

Bay Area customers, from San Francisco to Walnut Creek, San Jose to Palo Alto, are among the most digitally savvy in the world. Affluent customers flock to one of Davidson & Licht's two Bay Area stores when the mood hits them to shop for top brands such as Hearts on Fire, Marco Bicego, Mikimoto and others. That said, this newly planned television campaign is designed to pique the interest of Bay Area customers who will then likely go to the company's website, and then plan a face-to-face visit to either the company's Walnut Creek jewelry store or its Santa Clara / San Jose store. This newly announced media strategy aims to bring television, new media, and face-to-face sales for discriminating Bay Area customers.

About Davidson & Licht Jewelers

Davidson & Licht ( is one of the San Francisco Bay Area's top jewelers, with jewelry stores in Walnut Creek and in Santa Clara / San Jose in the Valley Fair mall. With a storied history, the company boasts the Bay Area's finest selection of engagement rings, wedding bands, and other fine jewelry for weddings and anniversaries. Besides carrying the best jewelry designers from Marco Bicego to Hearts on Fire, Mikimoto to Robert Coin and everything in between, the company also offers in-house Rolex watch repair.

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