Eye-tracking heat map, visual sequence show the areas of interest for consumers
“We are excited to offer additional services to our Bay Cities’ customers and provide additional insights on how to get the most out of your packaging and POP displays,” said Nanneke Dinklo, Sr. Director of Marketing & Branding.
PICO RIVERA, Calif. (PRWEB) March 05, 2019
Bay Cities, North America’s most innovative packaging and design company, today announces a new design service, powered by an independent third party, that will validate design before it hits the market. This new service expands our robust concept and design capabilities and will allow customers to:
- Save time
- Increase campaign confidence
- Increase ROI
- Sell more product
The new tool uses eye-tracking patterns, providing heat maps that show where the eyes land in the first 3 to 5 seconds a consumer views the packaging or display. Feedback focuses on criteria based on the 4Cs of shopper marketing: Command, Connect, Convey, and Close.
“We are excited to offer additional services to our Bay Cities’ customers and provide additional insights on how to get the most out of your packaging and POP displays,” said Nanneke Dinklo, Sr. Director of Marketing & Branding.
Bay Cities’ new design service easily and affordably fits into the design process and provides fast results with objective reports available in 48 hours. The report will include clear, actionable direction and insights from a panel of market-leading experts. Independent research has shown that there is an average 30% sales lift with design optimized through this tool.
To learn more about utilizing this tool and our March offer, contact us.
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About Bay Cities:
Bay Cities is North America’s most innovative packaging and design company, providing integrated, end-to-end packaging and logistics solutions that are proven to drive sales, both on-shelf and online. Powered by technology and the best people, Bay Cities works seamlessly with brands and retailers to design and deliver product packaging and in-store display programs with ease and accuracy. Visit us at Bay-Cities.com.