BeautifulNow Curates for Beauty in New Online Community

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Announcing a competition to find the most beautiful sound in the world.



BeautifulNow is a new website where people can discover, create, and share beautiful things happening in the world right now. BeautifulNow and The Sound Agency have teamed up for "The Most Beautiful Sound In The World" competition, powered by SoundCloud.

Beauty can be hard to find because there is such a plethora of ugliness, negativity, and mediocrity. BeautifulNow is the only place online where you can find beautiful content created and curated by both the community and editorial staff across 6 key genres, including Arts/Design, Food/Drink, Nature/Science, Mind/Body, Place/Time (travel), and Soul/Impact.

"Not everyone agrees on what is beautiful, but beauty is important, in one form or another, to us all. It’s part of what makes us human," said Shira White, BeautifulNow founder. "BeautifulNow is exciting because we offer an immersive community experience where you can always expect to find something cutting edge and stunningly beautiful."

BeautifulNow welcomes people who create and people who appreciate beauty into the BeautifulNow community. On BeautifulNow you can:

●    Discover new beauty every day, with fresh content in the BeautifulNow Daily Fix, featuring curated-for-beauty news, muse, images, and ideas.
●    Create beautiful content and enter it in weekly themed BeautifulNow creative competitions. The BN community votes for the Most BeautifulNow Winner each week.
●    Share ideas, comments, and interests with each other, as well as with guests, artists, and thought leaders in the BeautifulNow Share forum.

The BeautifulNow winning competition entries will be compiled at the end of the year and published in BN2013, the site’s first annual large-format artbook series. Winners will also be featured in a New York City gallery group show.

More About "The Most Beautiful Sound In the World" Competition

"The Most Beautiful Sound in the World Competition" is a unique competition, powered by BeautifulNow and SoundCloud, with The Sound Agency. People can enter beautiful sounds that they have recorded. Entries will be curated by BeautifulNow and The Sound Agency, and together with SoundCloud, all three communities will come together to vote for the winner. Competition entries should be recordings, no longer than three minutes long, of non-composed, non-mixed captured sounds.

Entries can be submitted at

●    Competition opens on October 28
●    Deadline for entries is December 16
●    Judging begins on December 16
●    Finalists will be announced on January 2
●    Voting runs from January 2 through January 12
●    Winner will be announced on January 13

"Sound affects us all every day, but most people are unconscious of its power," said Julian Treasure, chairman of The Sound Agency. "My vision is to make the world sound beautiful so I'm delighted to be judging this competition for the world's most beautiful sounds - it will raise people's awareness of sound and help us all to explore the aural beauty that so often goes unnoticed around us."

About BeautifulNow

BeautifulNow ( is the place to discover, create, and share the most beautiful things happening in the world today. BeautifulNow is a nexus for people who create and people who appreciate beauty. BeautifulNow is the only site that is curated-for-beauty, connecting people with the most beautiful, cutting-edge, impactful news, ideas, images, writing, videos, designs, and sounds happening right now. BeautifulNow covers 6 key genres, including Arts/Design, Food/Drink, Nature/Science, Mind/Body, Place/Time (travel), and Soul/Impact. With fresh, original content every day, and weekly creative competitions, you can connect with exceptional beauty every day on BeautifulNow.

About The Sound Agency

The Sound Agency is a UK-based consultancy that asks and answers the question: "How does your brand sound?" TSA helps clients such as Harrods, Nokia, BP, Marks & Spencer, Helm Bank, Waldorf Astoria and many major shopping malls across Europe to grow their business by optimizing the sounds they make. Today, TSA specializes in creating effective and appropriate organic soundscapes for branded spaces. TSA's chairman, Julian Treasure, is the author of the book Sound Business. His four talks on sound have been viewed by more than seven million people and he has been widely featured in the world’s leading media. He is an international platform speaker, and a leading expert on the effective use of sound by organizations. His vision is simply to create a world that sounds beautiful.

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