Dallas, Texas (PRWEB) August 01, 2014
One of the emerging trends in the market is the increasing number of product innovations. New and improved beauty and personal care products to meet varied needs of consumers will influence the demand in the future. By introducing advanced formulations, facial care product vendors have been able to charge premium prices for their products. Many consumers may not want to spend extra money on a product that merely moisturizes their skin, but they are willing to invest in products that claim to offer other benefits such as reducing wrinkles and increasing the skin's firmness.
According to the “Beauty and Personal Care Market in North America 2014-2018” report, one of the main drivers is the aging population in the region. This leads to an increase in the demand for anti-hair-loss and anti-aging products. Consumers in the US, especially the elderly, are always on the lookout for methods to improve their appearance and help them look and feel younger than their biological age. They look for new and effective anti-aging products that reduce blemishes, wrinkles, dark spots and any other marks, and help their face look bright and youthful.
Personal care products include consumer products such as moisturizers, lip balms, hair oils, shampoos, perfumes, talcum powders, shaving creams, eyeliners, toothpastes, and skin creams developed for personal hygiene and beautification. As the name suggests, chemicals are used in the manufacture of synthetic personal care products. In contrast, natural personal care products are produced using ingredients such as flowers, fruits, and vegetables. Those products that are made from such ingredients that are either grown or processed using eco-friendly farming methods such as recycled resources to promote biodiversity are categorized as organic personal care products.
The Beauty and Personal Care market in North America can be divided into eight segments: Skin Care, Color Cosmetics, Personal Hygiene, Hair Care, Oral Hygiene, Fragrances, Male Toiletries, and Sun Care.
The Beauty and Personal Care Market in North America 2014-2018 has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Beauty and Personal Care market landscape in North America and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
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The report recognizes the following companies as the key players in the Beauty and Personal Care Market in North America: Avon Products Inc., Colgate-Palmolive Co., L’Oréal SA, P&G Co., and Unilever Group.
Other prominent vendors in this market are: Beiersdorf, Chanel USA, Christian Dior, Elizabeth Arden, Energizer Holdings, Estée Lauder, Giovanni Cosmetics, Hain Celestial Group, Henkel, J&J, John Paul Mitchell Systems, Kao, Kimberly-Clark, Limited Brands, Merck, Oriflame Cosmetics, Revlon, Shiseido, and The Clorox.
Key Market Driver
- Increase in Aging Population
Key Market Challenge
- Intense Competition
Key Market Trend
- Product Innovations
Further, the report states that one of the main challenges hindering the market growth is the intense competition among the vendors. This has led to frequent price wars and loss of consumers.
Table of Contents
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
06. North America - An Overview
07. Market Landscape
08. Market Segmentation by Product
09. Market Segmentation by Price Positioning
10. Geographical Segmentation
11. Beauty and Personal Care Market in North America by Distribution Channel 2013
12. Buying Criteria
13. Market Growth Drivers
14. Drivers and their Impact
15. Market Challenges
16. Impact of Drivers and Challenges
17. Market Trends
18. Trends and their Impact
19. Vendor Landscape
19.1 Competitive Scenario
19.2 Key Vendor Analysis 2013
19.3 Other Prominent Vendors
20. Key Vendor Analysis
21. Other Reports in this Series
List of Exhibits
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