NewVo Beauty Lends Advice to Those Who Are Seeking to Copy the Latest Blue Hair Trend, and Suggests Using Pureology to Keep Hair Color Vibrant

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Following an article that responds to the latest blue hair trend among Hollywood stars, NewVo Beauty recommends using caution when going for a bold hair trend.

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NewVo Beauty responds to the latest blue hair trend worn by stars like Demi Lovato, and recommends taking proper care of hair to ensure no damage is done and the color stays vibrant.

According to a Hollywood Life article published on October 15th titled “Colored Hair Trend — Demi Lovato, Ke$ha & More Stars Feeling Blue,” stars are rocking blue and green hair in a few different ways. Some stars are featuring all over color, while others are going for a pop of color underneath dark hair.

The article says that Demi Lovato showed off her new tresses while performing on The Tonight Show with Jay Leno. Lovato said in the article that she often changes her hair color. The new blue locks go well with her rocker persona.

Ke$ha has been sporting blue as well, but she has also added some other colors to her blond hair. Her multicolored hair featured hues of pink and purple, according to the article. Kylie Jenner opted for a less bold approach and featured her new blue look on Instagram. “Instead of all over color, she just has some highlights underneath her head, which are usually fairly covered by her dark locks,” reported the article.

“While these bold color trends are fun, they can be damaging to hair and need proper care,” says Sara Greenstone, a representative for online beauty supply store NewVo Beauty. “Be careful when dyeing your hair a bold color, especially if it requires you to bleach it first. Make sure to add extra hydration since your locks will be craving it after a colorful dye job.”

Greenstone suggests using the proper hair products to lengthen the life of hard-to-keep hair colors, like blue. “Try using a shampoo and conditioner like Pureology, which is designed specifically for colored hair,” she says. “It will help keep color vibrant and prevent it from washing out.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard-to-find premium products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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Sara Greenstone
NewVo Beauty
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Scott Darrohn
since: 07/2013
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