BLKBOXLabs Finds Real Beauty in Beauty For Real and American Eagle Outfitters’ Aerie-Branded Beauty Line

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Recently launched collection will continue to grow throughout the year with new items for the Back To School and Holiday seasons.

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The Summer Beauty For Real for Aerie Line

"The collaboration was just the most natural fit," says Shayne Hart, CCO of BLKBOXLabs. "Aerie has decided to champion the real beauty of girls and Beauty For Real was founded on exactly that principle."

Specialty makeup brand Beauty For Real is collaborating with American Eagle Outfitters on a collection of summer-oriented cosmetics and personal-care items that enhance natural beauty.

For the debut five-piece summer collection, Beauty For Real is teaming with Aerie by American Eagle; the retailer's fast-growing intimates, swim and lounge division. The brand's body-image campaign, called "Aerie REAL," uses models of various sizes and doesn't digitally retouch photos.

"The collaboration was just the most natural fit," says Shayne Hart, Chief Creative Officer of BLKBOXLabs, the creative studio that breathed air into the partnership. "Aerie has decided to champion the real beauty of girls and Beauty For Real was founded on exactly that principle. Together, we’ve created something that is fun, playful, easy to wear and modern… for real.”

The summer Beauty For Real for Aerie line includes That Glow, a full body beauty balm that enhances and luminizes the skin from head to toe; Glowstick, a multi-use bronzing and blushing stick for a perfect summer glow; Sea + Surf Spray, a natural sea-salt and marine-extract hair spray for an all-day-at-the-beach look and texture; Sunkissed, a duo of lip glosses in beach shades for day or night; and Sugar Rush, a turbinado-sugar and organic-coffee scrub for making skin bikini perfect.

The BFR for Aerie collection will continue to grow throughout the year with new items for the Back To School and Holiday seasons. All products are available exclusively in Aerie stores or online. The Aerie brand targets females age 15 to 25 and sells at shops inside American Eagle Outfitters stores, on the American Eagle web site and at 148 stand-alone Aerie stores.

Specialty makeup brand Beauty For Real was founded by high-profile makeup artist Leslie Munsell. Its "Beauty and Grace" campaign recognizes beautiful women who are actively doing wonderful things. Each month, the campaign features a Beauty Heroine who is positively changing lives. To honor her work, Beauty For Real donates 25% of sales of her favorite product to her cause of choice.

BLKBOXLabs advised the South Miami-based company on brand strategy and product creation, developed unique fragrances and designed all packaging for its Aerie initiative. The Fayetteville, Ark., shop will also help relaunch the Beauty For Real brand in late 2015 and open stores in the U.S. and Europe.

About BLKBOXLabs
BLKBOX is a creative agency based in Northwest Arkansas. Our motto is simple; we believe that in order for your brand to be memorable, it must be different. This approach is seen in everything we do - just ask our clients and their customers. They’ll tell you what separates their brand from their competitors is our unmatched style, love and loyalty to their products.

This appreciation allows us to meticulously craft brands that are unique, loved by many and built on real blood, sweat and tears. We connect with people, challenge the normal way of thinking, create lasting experiences and then link them with the world around us.

Put simply, we are makers, doers, go-getters and advocates for the products we believe in. We squeeze the juice. We sample the goods. And in turn, we tell stories of the brands we’d place our bets on. For more information visit blkboxlabs.com

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Steve Sapka
Sapka Communications
+1 (305) 479-5208
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