Brand building is... one of the most difficult areas for new entrepreneurs to develop.
Chini Hills, Calif. (PRWEB) March 10, 2015
An individual brand image is a crucial part of any service based small business, yet it is one of the most difficult areas for new entrepreneurs to develop. Everything from choosing an overall brand strategy to constructing an effective brand image can be daunting, intimidating, and complex.
To address these complexities and shed light into the darkness that shrouds personal brand building, Bedros Keuilian, millionaire marketing and business consultant, has written his newest article: “Have You Created Your Own Fitness Brand?” Targeted at fitness professionals yet applicable to any service based entrepreneur, the article explains how and why individuals should create their own brands.
Keuilian begins by explaining how individual servicemen will benefit from developing a brand image:
“What comes to mind if I mention a brand like, say, Starbucks? Your mind was probably just flooded with images of roasting beans, the smell of brewing coffee, the sound of espresso machines, maybe even the colors green and brown— you see a complete image of this brand based on your personal experience with them."
“But if Starbucks’ PR team has done their job right, you should also instantly think of certain ideologies and philosophies, like community, independent thinking, sustainability, moral and ethical business practices; all these ideals are associated with Starbucks because of who they proclaim to be and the presence they exude within the global business community."
“In other words, Starbucks has created a complete brand image, both in and out of their locations, that has been burned into our minds. And this image continues to attract a certain kind of customer."
“And I know, drawing a comparison between you, an individual, and one of the world’s largest companies, is a bit of a stretch. But my point here is that it’s possible to create a brand image, a conception of you within your client’s minds, that will make you a more successful trainer.”
Keuilian then continues, explaining how one should go about creating his or her own brand:
“Say, for instance, you want your clients to see you as a kind, understanding, and motivational guru. Obviously, that’s how you need to behave when you interact with them. If you think your clients would appreciate a volatile, unpredictable volcano who inspires through high-energy encouragement, then never fail to act as that person."
“Now, obviously, the best way to go about this is to be yourself and you don’t need me to tell you how to do that. But the reason why I remind you to put on your mask, to adopt your persona, is because you shouldn’t ever compromise your client’s image of you."
“Sure, maybe you are a crazy motivator or an encouraging guru, but there will be days when you’re tired, energetic, happy, sad, whatever. But when it’s time to train, you put that all away and you put on your training mask."
“Your clients have bought into your persona and your brand, that means you’ve got to be the character they expect with every session, even when you don’t feel like yourself. (Think of walking through the doors of your favorite Starbucks but suddenly finding yourself on the inside of McDonald’s. Need I say more?).”
To read the entire article, visit Bedros Keuilian’s Blog.
About Keuilian Inc.
Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.
To learn more about Bedros Keuilian and his fitness boot camp franchise, please visit: http://renegadefitnessmarketing.com/ and http://www.myfitbodybootcamp.com/