Beer Market: 2013 Insights for Argentina, Bulgaria, Brazil, Chile & Multiple Countries in New Research Reports at

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“Beer Market Insights 2013” adds new market research reports for Argentina, Bulgaria, Brazil, Chile, Colombia, Costa Rica, Czech Republic, El Salvador and multiple countries.

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The Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. These reports provide a much more granular and detailed data set than our competitors. All data have been researched, brand upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Argentina Beer Market Insights 2013 ( Key Highlights:

  •     The leading player in the market, Quilmes, introduced two new brands in 2012, Quilmes Night and 1890.
  •     Refillable glass bottles retain a wide and growing lead, with 91% of the market.
  •     Inflationary pressures are causing average beer prices to increase, with market value growing ahead of volume growth.
  •     Off-premise distribution is the clear front runner in the market, with more than 80% of sales.

Bulgaria Beer Market Insights 2013 ( Key Highlights:

  •     Molson Coors Brewing Company (having acquired StarBev) and Heineken increased their lead on Carlsberg Group last year, with their local operators (Kamenitza and Brew invest) growing to shares of 32% and 30% respectively, from 29% and 28%.
  •     Local brewer Boliarka is showing aspirations to be an important factor on the market as it expanded by over 20% (including PL contracts) in 2012
  •     The discount price segment halted its growth in 2012 as the leading brewers put serious effort into expanding their mainstream and premium volumes into all distribution channels.
  •     Top three brewers hold 80% of market combined

Brazil Beer Market Insights 2013 ( Key Highlights:

  •     The Heineken brand has continued to expand in 2012, benefitting from the growth of the Brazilian middle classes and the gradual shift towards premium lagers.
  •     Although market leader AB-InBev still recorded a 3% rise in volumes during 2012, it was outperformed by challengers Brasil Kirin and Grupo Petropolis.
  •     Refillable glass remained the dominant pack type in 2012, with 60cl the most popular size.
  •     Final retail prices had no choice but to rise again in 2012 because of rampant inflation, tax increases and expanding costs in transportation and wages.

Chile Beer Market Insights 2013 ( Key Highlights:

  •     Leading brewer CCU dominates the market, with nearly three quarters of all beer consumption. It is driven by the strong penetration of its brands Cristal and Escudo.
  •     Glass and can packs dominate the market. Glass holds 66% of total consumption, while can takes the other 34%. In a country with a strong tradition for refillable bottles, this trend could reverse when and if economic conditions deteriorate further.
  •     The local economy has been performing very positively and the country is now seen as a potential market for investors around the globe.
  •     Off-premise is dominant in the market and currently accounts for 82% of total consumption. Strong expansion by the main Chilean retailers has meant a wider geographic scope and access to more consumers.

Colombia Beer Market Insights 2013 ( Key Highlights:

  •     The SABMiller subsidiary, Bavaria is by far the leading player with more than 98% of the market share
  •     The artisanal beer segment has captured consumers'' attention over the past 5 years due to the wide product variety that it offers
  •     In 2012, super premium continued as the smallest segment, but at the same time the segment which posted the fastest growth with a 115% increase YoY
  •     In 2012, Poker continued to consolidate as the leading brand with 41% market share
  •     As mentioned, SABMiller is the largest brewer in Colombia. Its subsidiary, Bavaria, absorbs more than 99% of the market.

Costa Rica Beer Market Insights 2013 ( Key Highlights

  •     Imports continued to experience a good growth rate of 12%, maintaining a similar trend as in 2011. Imports are mainly driven by the popularity of premium beers as consumers are looking for more specialized products.
  •     Exports experienced a recovery from 2011, growing 4%, mainly due to the improvement of the US economy - Costa Rica''s main trade partner.
  •     Imperial continues to lead the market with a market share of 65% the same as in 2011. It has historically been the leading brand as it is FIFCO''s signature beer and it receives the most investment in advertising.
  •     CCR, owned by FIFCO, performed well during 2012, sales did not increase further however, mainly due to the effect of the drink-drive law implemented by the Costa Rican authorities. FIFCO is one of the main companies in the beverage industry participating in categories such as: carbonates, still drinks, iced/rtd tea drinks and most recently dairy drinks

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