Behavioral Tactical Strategy Managed by AthenaInvest, Now Available as Mutual Fund

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Behavioral Tactical Fund Aims to Meet Growing Demand from Advisors

“The mutual fund version of our Global Tactical ETFs strategy allows advisors to easily add a tactical component to fund model portfolios that are particularly popular with independent investment advisors,” said C. Thomas Howard, PhD, CEO and Chief Investment Officer of AthenaInvest.

Princeton Fund Advisors, LLC (http://www.princetonfundadvisors.com) and AthenaInvest Advisors, LLC (http://www.athenainvest.com) jointly announced today the newly available Athena Behavioral Tactical Fund (http://www.athenatacticalfund.com). The Fund will be advised by Princeton Fund Advisors, LLC and sub-advised by AthenaInvest Advisors LLC, an industry leader in Behavioral Portfolio Management.

The Athena Behavioral Tactical Fund uses a market rotation strategy that can invest in US small-cap, US large-cap or international developed equity markets to capitalize on broad market opportunities. The strategy seeks to manage significant downside risk with its ability to move to cash. The distinct investment strategy relies on patented behavioral research which measures macro-level crowd behaviors to determine what it believes are the most attractive markets and levels of exposure. It is designed to systematically deliver a tactical tilt, seeking to help investment portfolios to be more responsive to market conditions.

Athena’s behavioral tactical strategy has been utilized by advisors for almost a decade in a Separately Managed Account format. The new fund brings the same benefits to a broader base of advisors who prefer a mutual fund structure.

“The mutual fund version of our Global Tactical ETFs strategy allows advisors to easily add a tactical component to fund model portfolios that are particularly popular with independent investment advisors,” said C. Thomas Howard, PhD, CEO and Chief Investment Officer of AthenaInvest.

The Athena Behavioral Tactical Fund will be a new addition to the Princeton Fund Advisors’ line-up. “We expect demand for the fund, particularly given the strategy’s distinct behavioral tactical approach,” said Greg Anderson, President & Chief Investment Officer of Princeton Fund Advisors.

The Fund will be distributed by Northern Lights Distributors, LLC., and will be available through broker dealers such as Schwab, Fidelity, Pershing and TD Ameritrade.

For media inquiries contact Zach Slater. For more information on the Athena Behavioral Tactical Fund, please contact Princeton Fund Advisors, LLC at 855-897-5390 or at info(at)princetonfundadvisors(dot)com.

About Princeton Fund Advisors
Princeton Fund Advisors, LLC together with its affiliates, manages approximately $2.6 billion of assets (as of 12/31/2018) for institutional and private clients worldwide. Princeton Fund Advisors, LLC is a Registered Investment Advisor ("RIA") with the SEC. The firm's two Investment Committee Members contribute more than 60 years of securities industry experience to the portfolio construction and management process. The Company has offices in Colorado and Minnesota. Princeton Fund Advisors, LLC serves as Adviser to the Fund.

About AthenaInvest Advisors, LLC
AthenaInvest is an industry leader in Behavioral Portfolio Management with a patented research process built on a deep academic foundation developed over 35 years of interaction with leading academics and institutional managers by C. Thomas Howard, PhD, CEO and Chief Investment Officer. AthenaInvest analyzes persistent and predictive behavioral factors in an attempt to build innovative investment strategies including value equity, high-dividend equity and global tactical equity. Headquartered in Greenwood Village, Colorado, AthenaInvest is a SEC Registered Investment Advisor. AthenaInvest Advisors, LLC serves as Sub-Adviser to the Fund.

Important Risk Disclosure:

Mutual Funds involve risks including the possible loss of principal.
Investing in the Athena Behavioral Tactical Fund includes various risks. Credit Risk -There is a risk that issuers and counterparties will not make payments on securities and other investments held by the Fund, resulting in losses to the Fund. Emerging Markets Risk - Investing in emerging markets involves exposure to economic structures that are generally less diverse and mature, and political systems that can be expected to have less stability than those of developed countries. ETF (Exchange Trade Fund) Risk - ETFs are subject to investment advisory fees and other expenses, which will be indirectly paid by the Fund. As a result, your cost of investing in the Fund will be higher than the cost of investing directly in ETFs and may be higher than other Funds that invest directly in equity and fixed income securities. ETN (Exchange-Traded Notes) Risk - ETNs are obligations of the issuer of the ETN, and are subject to credit risk. The value of the ETN may drop due to a downgrade in the issuer's credit rating, despite the underlying market benchmark or strategy remaining unchanged. Foreign Investment Risk - Foreign investing in equity securities or notes of foreign issuers involves risks not typically associated with U.S. investments, including adverse political, social and economic developments, less liquidity, greater volatility, less developed or less efficient trading markets, political instability and differing auditing and legal standards. Interest Rate Risk, which is the risk that fixed income security prices overall, including the prices of securities held by the Fund or an ETF in which the Fund invests, will decline over short or even long periods of time due to rising interest rates. Issuer-Specific Risk - The value of a specific security can be more volatile than the market as a whole and can perform differently from the value of the market as a whole. The value of securities of smaller issuers can be more volatile than those of larger issuers. The value of certain types of securities can be more volatile due to increased sensitivity to adverse issuer, political, regulatory, market, or economic developments. Leverage Risk - The use of leverage by the Fund, such as borrowing money to purchase securities or the use of options, will cause the Fund to incur additional expenses and magnify the Fund's gains or losses. Management Risk - The net asset value of the Fund changes daily based on the performance of the securities in which it invests. The portfolio managers’ judgments regarding market behavioral indicators and the attractiveness, value and potential appreciation of particular asset classes and securities in which the Fund invests may prove to be incorrect and may not produce the desired results. Market Risk - The net asset value of the Fund will fluctuate based on changes in the value of the securities in which the Fund invests. The Fund invests in securities which may be more volatile and carry more risk than some other forms of investment. The price of securities may rise or fall because of economic or political changes. Security prices in general may decline over short or even extended periods of time. Mutual Fund Risk - Mutual funds in which the Fund invests are subject to investment advisory and other expenses, which will be indirectly paid by the Fund. As a result, the cost of investing in the Fund will be higher than the cost of investing directly in other mutual funds and may be higher than other mutual funds that invest directly in stocks and bonds. Options Risk - Option premiums paid by the Fund are small in relation to the market value of the investments underlying the options, buying put and call options can be more speculative than investing directly in securities. The prices of all derivative instruments, including options, are highly volatile. As the buyer of a put or call option, the Fund risks losing the entire premium invested in the option if the Fund does not exercise the option. Portfolio Turnover Risk - A higher portfolio turnover will result in higher transactional and brokerage costs. Small and Medium Capitalization Company Risk - The value of small or medium capitalization company securities may be subject to more abrupt or erratic market movements than those of larger, more established companies or the market in general. Swaps Risk - Swaps involve risks different from, or possibly greater than, the risks associated with investing directly in securities and other traditional investments. These risks include (i) the risk that the counterparty to a derivative transaction may not fulfill its contractual obligations; (ii) risk of mispricing or improper valuation; and (iii) the risk that changes in the value of the derivative may not correlate perfectly with the underlying asset, rate or index. The value of a swap may be highly volatile and may fluctuate substantially during a short period of time. U.S. Government Securities Risk -The U.S. Government may choose not to provide financial support to U.S. Government sponsored agencies or instrumentalities if it is not legally obligated to do so, in which case, if the issuer defaulted, the Fund might not be able to recover its investment. Value Investing Risk - The adviser’s assessment of a security’s intrinsic value may never be fully recognized or realized by the market. Volatility Risk -The Fund invests in securities which may be more volatile and carry more risk than other investments.

Investors should carefully consider the investment objectives, risks, charges and expenses of the Athena Behavioral Tactical Fund. This and other important information about the Fund is contained in the prospectus, which can be obtained by calling 888-868-9501. The prospectus should be read carefully before investing. The Athena Behavioral Tactical Fund is distributed by Northern Lights Distributors, LLC, member FINRA/SIPC. Princeton Fund Advisors, LLC is not affiliated with Northern Lights Distributors, LLC. 6229-NLD-03/08/2019

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Zach Slater
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