Belcam Inc. launches AN·EC·DOTE™, a story-inspired fragrance line available exclusively at Walmart and online

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The new line is available for purchase starting October 21.

Five distinct scents from Anecdote Fragrances.
"Anecdote is a collection of unique fragrances that are not just lovely to wear, but that revive those happy feelings of a carefree weekend morning, a magical day at the fair, or a late night out with friends." - Deidre Dimock, Brand Manager Fragrances, Belcam Inc.

Belcam Inc. has recently announced the launch of Anecdote, their new line of vegan, gluten-free fragrances inspired by the close connection between scent and memory.

Starting October 21, Anecdote fragrances will be available for purchase in 1,900 Walmart locations across the United States, online at Anecdotefragrances.com, and coming soon to Walmart.com.

Anecdote consists of five distinct fragrances that each seek to capture popular, memorable experiences as eau de toilette sprays: Carnival Day, Summer Fling, Weekend Vibe, Havana Lounge, and After Hours. The notes of each scent were selected with care by the Belcam team to call to mind the time and place hinted at in each fragrance name.

"Smell has a wonderful way of evoking memories of the experiences, places and feelings we associate with them," says Deidre Dimock, Brand Manager Fragrances at Belcam. "Anecdote is a collection of unique fragrances that are not just lovely to wear, but that revive those happy feelings of a carefree weekend morning, a magical day at the fair, or a late night out with friends."

Though each scent evokes a different experience, all five share a clean formulation. Anecdote fragrances are 100% vegan and made without gluten, parabens, phthalates, propylene glycol and dyes at Belcam’s employee-owned facility in upstate New York.

"It is important to us to offer our consumers fragrances that we would wear ourselves, fragrances that are vegan, gluten-free, and formulated without potentially harmful ingredients," adds Dimock about the line's clean qualities.

Envisioning the 18-34 age bracket as Anecdote's target demographic, Belcam also designed the line with all genders in mind. The unisex scent profiles of the five fragrances were created to appeal to a wide range of individuals, regardless of gender.

The scents will be sold separately in 3.4 FL OZ / 100 mL bottles and together in pocket-size 0.27 FL OZ / 8 mL bottles as part of the Discovery Travel Set.

Anecdote—evocative scents for the joy of remembering.

Belcam Inc. is an employee-owned manufacturer providing consumers with quality fragrances, bath products, and beauty tools since 1954. To learn more about Anecdote and the stories behind each fragrance, visit their website at anecdotefragrances.com.

For press and media inquiries, contact Linda Barcomb at 518-297-7283 or info@anecdotefragrances.com.

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Linda Barcomb
Belcam Inc.
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since: 09/2019
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