Bellwether Institute Digital Innovation Projects $7 Billion Cost Savings

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The Bellwether Research Institute’s #770million Sustainable Living Idea Challenge is focused on millennial consumer insight and secondary research to achieve the project’s 3.7 million lives saved and $7 billion supply chain cost savings goal. With days remaining, this supply chain research project expects millennial consumers to share ideas and solutions aligned with current Consumer Engagement, Demand Management, Digital Supply Chain, Data Innovation, Emerging Market Business Growth themes.

Bellwether Research Institute

'We are pleased that we can meet our projected 3.7 Million lives saved annually as well as $7.42 Billion Consumer Product Group Supply Chain cost savings objectives,' explains John Wilkerson, CPSM, Vice President.

Bellwether Institute announces that the sustainable supply chain research projected, titled #770millioncitizenchallenge, closes on August 30, 2014. The Bellwether research team predicts Millennial Consumers to validate existing Demand Management, Digital Supply Chain, Data Innovation, New Product Design, Procurement and other research themes.    

The 770 Million Citizen Sustainable Idea Living Challenge was born because of three global challenges; the world’s population is projected to reach more than 10 billion citizens by 2050, natural resources depletion are declining at an alarming rate and more than 3.7 million lives are lost due to global air pollution.

The objective of the Bellwether Institute Global 770 Million Citizen Sustainable Living Idea Challenge is to identify environmental and sustainability challenges and solutions from a Millennial consumer perspective.

Millennial consumers are projected to ideas and potential solutions in the following themes: data innovation strategy, distribution management practices, information technology innovation, land use practices, new product design strategies, predictive analytics, supplier development, sustainable agriculture and user centric strategies.

The global 770 Million Citizen Sustainable Idea Living Challenge submission rules and guidelines are located at

About the Sustainable Living Challenge
The 770 Million Citizen Sustainable Living Idea Challenge is focused on the Consumer Products Group (CPG) Millennial Consumers in five economies; China, Indonesia, Philippines and United States. Millennial submissions will be consolidated, synthesized and evaluated by a team of academic experts with broad addictive manufacturing, marketing, procurement, supply chain and information technology. The most impactful idea and solutions will be shared with the appropriate Consumer Product Group (CPG) Company, CPG supply chain partner and other stakeholders. The Challenge concludes on August 30, 2014.    

About Bellwether:
Bellwether Institute is a global research and advisory firm focused on the consumer experience, reducing supply chain complexity and enabling business growth by connecting the consumer with supply chain planning and operations. Bellwether identifies, predicts and characterizes the threats to business growth in the $4 Trillion Consumer Products Group and their global supply chain partners. We provide consumer and business insight, proprietary research, custom consulting and online communities. Bellwether’s independent fact-based insight, ensuring CPG business success over the near and long term.

Contact us:
Bellwether Institute
John Wilkerson, 404-386-2437

Our Focus “Creating an Environment for Healthy People”

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