To be successful in marketing, you need to be obsessed with understanding your customers’ individual needs and behaviors, then connecting with them in more and more personalized ways.
New York, NY (PRWEB) June 01, 2017
CEO of AdParlor, Ben Legg, has been announced as one of the winners in the prestigious CEO World Awards® as the "The Metrics CEO". The coveted annual CEO of the Year program encompasses the world’s best in leadership, innovation, organizational performance, new products and services, CEO case studies, corporate social responsibility, and milestones from every major industry in the world.
An engineer and former British Army captain with 10 years of military operational experience, Ben later held executive positions at McKinsey, Coca-Cola and Google. He is now the CEO of AdParlor – one of the world’s largest video and social media marketing platforms.
Ben is a frequent speaker at industry conferences and events and has been tapped for his expertise in delivering measureable growth to the bottom line. He is also the author of the award-winning book, “Marketing for CEOs: Death or Glory in the Digital Age”. The book focuses on helping C-suite executives understand and navigate the ever changing landscape of marketing.
“It’s an honor to be named a winner by CEO World Awards for this esteemed industry and peer recognition,” said Legg. “To be successful in marketing, you need to be obsessed with understanding your customers’ individual needs and behaviors, then connecting with them in more and more personalized ways. That requires mastery of customer journey mapping, generating consumer insights and optimizing ROI. I try to keep AdParlor at the forefront of that revolution, so this award has a very special meaning to me”.
Winners will be honored in San Francisco on Monday, June 26, 2017 during the annual SVUS Red Carpet Awards Ceremony Dinner.
About the CEO World Awards
CEO World Awards are an annual industry and peers recognition program honoring CEOs and Companies of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The Annual CEO World Awards is part of the SVUS Awards® recognition program from Silicon Valley in the United States of America which also includes other programs such as Consumer World Awards, Customer Sales and Service World Awards, Golden Bridge Awards, Globee Fastest Growing Private Companies Awards, Info Security PG’s Global Excellence Awards, Network Products Guide’s IT World Awards, Pillar World Awards, PR World Awards, and Women World Awards. Learn more about The CEO World Awards at http://www.ceoworldawards.com
AdParlor is one of the world's leading social media advertising technology companies, helping brand teams to become world class omni-channel marketers around the world. http://adparlor.com