One of the big reasons we’re considered one of the best fitness franchises is that we actually do a lot of the boot camp marketing for our franchisees; like providing them with websites, marketing and email campaigns and a lot of sales coaching.
Chino Hills, CA (PRWEB) July 10, 2014
Fit Body Boot Camp is the fast-selling fitness business in the country, with several hundred locations around the world and now, more than ever is the best time to get a piece of the pie. One of the reasons for its explosive growth is that it’s known as one of the best fitness franchises for entrepreneurs who have limited capital and limited experience with running and marketing a fitness boot camp.
Founder Bedros Keuilian, who is also a fitness marketing expert and business coach, says that the Fit Body Boot Camp franchise was set up with personal trainers, not venture capitalists, in mind. He explains that this focus on individual trainers of limited means comes from his own background as a personal trainer.
“Fifteen years ago, I was training clients one-on-one and struggling to pay the bills and still have some time with my family,” he explains. “It wasn’t until I turned to the boot camp model that I started making real money and though I now run several businesses other than Fit Body Boot Camp, it was a real financial struggle to get started.”
Because of his experience as a struggling personal trainer, Keuilian designed the FBBC franchise model to be accessible and affordable for anyone.
“We have a very low buy-in cost,” he explains. “It’s less than ten-percent of what a lot of other brands charge, despite the fact that we have such a well-known brand.”
That low buy-in is one of the main reasons FBBC is considered one of the best fitness franchises for entrepreneurs on tight budgets.
“Most fitness franchises charge a percentage of gross revenue every month,” Keuilian explains. “Usually, that percentage is around 6-8%. I just don’t think that’s fair to the people that are working so hard to build their businesses. We charge a flat, set fee that’s the same no matter how much the franchisee brings in. That makes it easier for the business owner to budget and it’s a lot less expensive as they grow.”
Keuilian says that the Fit Body Boot Camp franchise package also includes plug-and-play marketing and sales programs and a great deal of support from the company. “One of the big reasons we’re considered one of the best fitness franchises is that we actually do a lot of the boot camp marketing for our franchisees; like providing them with websites, marketing and email campaigns and a lot of sales coaching,” he says.
“This is huge for new boot camp owners, because most of them have no idea where to start. How are they supposed to build their businesses as quickly as they need to if they don’t know how to market and sell their services? That’s one of the biggest reasons new small businesses fail; they run out of money before they get good enough at marketing to succeed.”
“We really appreciate that we get such great respect from the fitness community and we’re always looking for ways to get even better and add more value to our franchisees, but I think we’ve definitely earned our reputation.”
About Keuilian Inc.
Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.