Our staff often notice that our younger guests are looking for things to do. We were inspired by QuestUpon to create something for these guests that is appealing to the way they connect with the world.
Kelowna, British Columbia (PRWEB) February 03, 2016
Keeping kids engaged when travelling can be a challenge for parents. That’s why BEST WESTERN PLUS Kelowna Hotel & Suites partnered with technology company QuestUpon to create an interactive experience for younger Kelowna hotel guests. The result is BC Wildlife Adventure, an educational and entertaining smartphone game that focuses on both local and other BC wildlife.
"Our staff often notice that our younger guests are looking for things to do,” says Brenda Rayburn, Director of Sales & Marketing for Best Western Kelowna. “We were inspired by QuestUpon to create something for these guests that is appealing to the way they connect with the world.”
“We now have an interactive adventure, for kids of all ages, that has them navigate through the hotel and courtyard, engaging with nature and wildlife that's native to BC and Kelowna. It works well for us since it utilizes our beautiful one-acre courtyard and we're already known as an urban resort hotel.”
As Rayburn notes, many marketing initiatives by Kelowna hotels are aimed at attracting new and returning guests. BC Wildlife Adventure is a little bit different.
“The game is all about addressing the market segment of people who are already here,” says Rayburn. “Our goal is to make our guests say, 'Wow!' and have a really memorable experience.”
As guests arrive, they’ll notice prompts throughout the hotel to get them playing the quest. Once they download the QuestUpon app to their mobile device (available on iPhone or Android), they can get started right in the lobby of the hotel. The quest will then take them on a geocaching adventure through the Kelowna hotel and courtyard, navigating to various missions, tasks and mini-games.
Some of the things they'll get to experience are catching salmon as they jump upstream; taking a picture of a moose; picking apples off a tree; seeing a grizzly; taking a picture of Ogopogo; and more.
"We blend a scavenger and treasure hunt together with geocaching, and then wave the magic wand of technology throughout, bringing everything to life for an extreme level of engagement," says Tammy Meyers, co-founder of QuestUpon. "We use virtual reality and augmented reality, delivering the experience right into the guest's palm, using their smartphone.
“Once the Best Western guest finishes the quest, we anticipate that they'll want to explore the other quests that are in Kelowna, further enhancing their visit to the city."
Adds Rayburn: "Being the first hotel to have a game like this, made specifically for our hotel, is really exciting. Seeing kids of all ages smiling and having fun is what really counts."
About BEST WESTERN PLUS Kelowna Hotel & Suites
Kelowna’s award-winning “green” hotel, the BEST WESTERN PLUS Kelowna Hotel & Suites, is located in the heart of the Okanagan Valley and is a launch pad to a wide range of activities in all four seasons. Offering first-class accommodations in Kelowna, the largest city in the BC interior, this award-winning green hotel is also pet-friendly.
For more information, please contact:
Director of Sales & Marketing
Co-Founder | Chief Operations Officer
QuestUpon Technologies Inc.