Doppelgangers Affect Women's Closets Across the Nation

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New online sharing and swapping community, reKindness, wants to connect women with their body doubles so they can share and swap dresses, especially “wear once” formal dresses, using credits instead of cash.

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Because a dress in the reKindness community closet belongs to a real person with real measurements, we can match members up by their body size and shape

Many people believe everyone has a twin out there somewhere. Perhaps that's why identifying celebrity doppelgangers is so much fun. There’s a new online business coming soon that makes finding look-alikes more than just entertainment, it also helps women find clothes online that fit them perfectly... without ever having to try them on.

reKindness is a new online sharing and swapping community in development that wants to help women share and swap dresses, especially “wear once” formal dresses, with other women sized and shaped just like them. When a member shares a dress on reKindness she earns credits that she can either swap for another dress or donate to a girl in need.

Today, only about 10% of clothes purchased are done so online, in part, due to the hassle of returning clothes that don't fit. “Because a dress in the reKindness community closet belongs to a real person with real measurements, we can match members up by their body size and shape using their hips, waist and bust measurements…so women can confidently swap credits for dresses from women who are basically their body doubles, resulting in a perfect fit,” says Melanie Kovach, Founder of reKindness.

80% of women have dresses they don’t wear languishing in their closet and almost half of those dresses were only worn once, according to the national survey conducted by reKindness. A significant number of clothes, especially formal dresses, eventually end up in the garbage heap after only have ever been worn once. This is one of the reasons that 21 billion tons of textiles end up in US landfills every year. reKindness wants to help its members change that. “By putting a dress in the reKindness community closet, a member gets to choose another dress from the community closet while someone else can enjoy her dress instead of it wasting away in her closet until it hits the trash can,” adds Kovach.

AirBnB, Uber and Kickstarter have helped to create an online sharing culture of trust and reciprocity. According to Kovach, “We tend to respond in kind. When someone shares with us, we want to share with them. Around the world, we're now sharing our homes, our cars and investing in other people's dreams. So, it's not all that surprising then, that even the majority of women surveyed would happily share their wedding dresses with future brides."

About reKindness
The beta version of the reKindness online community closet launches later this Fall. Today, visitors to http://www.rekindness.com can watch the explainer video to learn more and sign up to be included as beta members which will give them access to special perks and promotions at launch.

Social media followers can get regular updates on the dresses being added to the community closet: Instagram.com/rekindness                Facebook.com/rekindness                     Twitter.com/reKindness

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Melanie Kovach
@reKindness
since: 04/2015
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reKindness
since: 05/2015
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