(PRWEB) August 31, 2014
The report "Betaine Market by Types (Natural and Synthetic), Applications [Food (Dietary Supplements and Others), Feed, Industrial (Cosmetics, Detergents, and Others)] & Geography - Global Trends & Forecasts to 2019” defines the market and its segments with analysis and projections of the size of each of these segments in terms of value ($million) and volume (tons). It also identifies the drivers and restraints for the market, with analysis of the trends, opportunities, burning issues, and winning imperatives.
Browse 97 market data tables, 26 figures spread through 203 pages and in-depth TOC on “Betaine Market - Global Trends & Forecasts to 2019”.
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The betaine market is driven by increased consumption of natural betaine across different industries like food and beverages and feed. Betaine is widely being used as an additive to add nutritive value in dietary supplements and energy drinks. Consumption of natural betaine in other food products such as confectioneries and cereal based products is projected to abet the growth of the market in the food and beverage industry. The inclusion of betaine in animal feed on the other hand, helps improve the metabolic functions and reduce the effects of heat stress in animals. Synthetic betaine is widely being used in industrial applications such as cosmetics, detergents, reagents and many others. In cosmetics, betaine is used as an anti-wrinkling agent, whereas in soaps, shampoos and detergents, it is used as a mild surfactant to avoid skin and eye irritation.
The key market players continue to invest and expand their facilities in various covered and uncovered areas to sustain themselves in the competitive market. The key manufacturers are also investing a high part of their revenue in R&D to launch various grades and forms of betaine which can be used in food, feed, and industrial sectors.
The betaine market is highly fragmented with key market players adopting business expansions and investment strategies to capture large shares. The market is competitive with leading players being involved in active investments and production of these products for various functions. The market serves to the feed manufacturers, cosmetic companies, sports drink manufacturers, and pharmaceutical companies, which manufacture dietary and nutritional supplements.
Major betaine manufacturing companies are Associated British Food plc (U.K.), American Crystal Sugar Company (U.S.), Amino GmbH (Germany), BASF SE (Germany), and DuPont (U.S.). The other prominent companies in the market include Kao Corporation (Japan), Nutreco N.V. (The Netherlands), Solvay S.A. (Belgium), Stepan Company (U.S.), and Sunwin Chemicals (China).
In 2013, North America was the largest market for betaine due to its wide application for industrial purposes. The Asia-Pacific market is projected to grow at the highest CAGR due to the growing need for dietary supplements and health drinks in China and India. In the European market, several regulatory bodies such as FEEDAP and Novel Foods Regulation carried out a study regarding the effects of betaine when used in feed and food industry. These studies registered several positive effects of betaine when used in adequate quantity. Hence, researchers are expecting rise in the volume consumption of betaine in Europe with the increase in application in the food and beverage industry.
The report includes development strategies and product portfolio of the leading companies in the betaine market including Associated British Foods plc (U.K.), Solvay (Belgium), BASF SE (Germany), and DuPont (U.S.) have been included in this report.
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