RE/MAX Agent Beth Davis Helps Holiday Home Sellers Bring in the Buyers

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Beth Davis, of RE/MAX Masters Millennium, shares her top five tips for selling a home during the typically hard-to-sell holiday season.

There are certain advantages to listing your house during the holidays, as the dearth in homes on the market brings in serious buyers and the competition is less intense.

“Many people don’t think about selling during this time of year due to the holidays but most markets across the country are still going strong,” said Beth. “There are certain advantages to listing your house during the holidays, as the dearth in homes on the market brings in serious buyers and the competition is less intense.”

If selling your home during the holiday season, the following five tips are essential for bringing in the buyers.

No. 1: De-clutter your home. Living in a home and selling a home are two different things. You want to clear out your home of all clutter and unnecessary items, as you want buyers to imagine themselves living in the home.

No. 2: Stage it, stage it, stage it. When you list your home during the holiday season, you want it to stand out as the most beautiful home in the area. Strategic staging will help you achieve this by showcasing the amenities of your home. In fact, according to the National Association of Realtors (NAR), taking the extra step to stage a home can make a difference in how a buyer values it and the price a seller might get for it.

No. 3: Take quality photos and create a virtual tour. Professional photography will help sell a home before buyers even step foot inside. Make sure your real estate professional takes the time to have the home professionally photographed. Buyers do their research online prior to looking at homes, especially during the holiday season, and great photography will help sell your home before someone even enters it.

No. 4: Keep your holiday decorations to a minimum. It can be hard to keep your holiday spirit low key this time of year, but doing so will help your home sell. It’s OK to present a festive house, but do not go overboard with the decorations. Too many decorations, particularly Christmas lights, can be distracting, and a potential buyer still needs to be able to envision what the house looks like without them.

No. 5: Hire the right real estate professional. The right real estate agent is worth their weight in gold (or commissions) by negotiating the top dollar for you. In fact, the NAR states “FSBOs typically have a lower median selling price: $208,700 compared to $235,000. Thus the typical agent-assisted home sale typically has a 13 percent higher sales price than the typical FSBO sale.” It is also imperative to find a Realtor who will be around during the holidays that will go that extra mile for you.

“Additionally, keep in mind that curb appeal is always important, despite the season,” said Beth. “During the holiday season, when we usually experience inclement weather, keep walkways and driveways clear of snow and ice at all times when showing your house to ensure safe passage for potential buyers.”

About Beth Davis, RE/MAX Masters Millennium
Beth Davis services Greenwood Village, Centennial, Highlands Ranch, Aurora, Parker, Denver, Littleton and Castle Rock, CO. For more information, call Beth at (303) 517-3020. The office is located at 6020 Greenwood Plaza Blvd., Suite 100, Greenwood Village, CO.

About the NALA™
The NALA offers local business owners new online advertising & small business marketing tools, great business benefits, education and money-saving programs, as well as a charity program. For media inquiries, please call 805.650.6121, ext. 361.

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Tiffani Tendell