Lancer Will Attend Drinktec Munich, Germany

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Lancer Corporation will be attending Drinktec in Munich, Germany from September 16-20.

Lancer Corporation is excited to attend the Drinktec conference along with five other companies of the Hoshizaki group in Munich, Germany, September 16-20, 2013. Drinktec is considered to be one of the most important trade fairs for the beverage and liquid food industry. Suppliers from all over the globe will be in attendance to exhibit, network, and learn about new products.

Drinktec will showcase new and innovative ways for processing, filling, packing, and marketing. Drinktec is designed to allow attendees to gain inspiration, meet other business representatives in the industry, and to connect with potential clients.

Lancer will have its new 2013 Innovation Products on display, among them, the TouchPoint dispenser: a revolutionary system that features a dynamic user interface and video advertising. It dispenses up to 12 brands and four bonus flavors, yielding 132 flavor combinations, has an on-board service troubleshooting and monitoring system, and has fully functional ADA controls.

The TouchPoint made its debut in Chicago at the NRA Show in May and will be available in fall 2013.

Drinktec will take place at the Messe München exhibition center and is expected to attract some 1,400 exhibitors from over 70 countries.

About the company:
Lancer is a leading manufacturer and marketer of beverage dispensing systems with a passion to fulfill their vision of providing ‘Dispensing Solutions that Pour More.' Headquartered in San Antonio, Texas, Lancer serves customers throughout the world and maintains sales and/or manufacturing facilities in the United States, Mexico, Australia, Belgium, Great Britain and New Zealand. Lancer consistently designs, manufactures and markets superior quality products. Lancer will meet or exceed the customer’s needs and expectations and is committed to a quality program that drives continual improvement. Please visit or call John Hawkins at 800-729-1500 for more information.

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Alexis Smith
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