Big Chalk Analytics and WS Consulting Group Strategic Partnership Creates "Data Advisory Services" for B2C Branded-products Industry
Innovative collaboration to solve "Data Management" pain every client is experiencing
CHICAGO, Sept. 16, 2019 /PRNewswire-PRWeb/ -- Big Chalk Analytics, an on-demand data analytics consulting firm, and WS Consulting Group, a boutique market research consultancy, announced today that they are partnering to form Big Chalk Data Advisory Services. This new partnership helps CPG & Non-CPG companies acquire, activate and manage their ever-expanding demand data portfolio. Well-designed and well-executed data management is key to getting the ROI, and needed insights, to grow your business. When data are managed well, clients can save 10-20% or more due to (re)balancing their data portfolios and improve supplier utilization in the process.
"Data management can be a stressful experience. The data landscape is changing: more sales come from outside traditional channels, retailers have exclusive relationships with certain suppliers, and new players are providing interesting options that challenge the traditional POS and panel approaches," said Winn Soldani, founder & CEO of WS Consulting Group. "On top of that, different groups within an organization have different data needs and can have different points of view on how the data should be utilized and managed. Ultimately, companies need to be efficient in acquiring, activating, and managing their data and come to that cross functionally so that all important constituencies are part of the process."
"At Big Chalk Data Advisory Services, we make your life easy. We know the levers to pull to save you money and time, the buttons to push to get you a comprehensive edge, and how to flex to your needs." said Sean Ogar, Co-founder & Managing Partner at Big Chalk Analytics. "Now, due to our partnership with WS Consulting Group, we've bought, sold, and delivered on over $3 Billion of data and analytics spend across 200+ RFPs."
Big Chalk Data Advisory Services tailor our services to meet the needs of our clients. Services include:
- Data Health Check
- Data Management Planning
- Comprehensive Data Management
Working with Big Chalk Data Advisory Services allows CPG manufacturers to TAKE CONTROL of their data management infrastructure.
About Big Chalk Analytics
Big Chalk Analytics delivers world-class analytics solutions utilizing breakthrough approaches to people and technology. Big Chalk offers consulting, technology and managed services solutions across an array of verticals and functional areas inclusive of - consumer research and insights, revenue management, integrated marketing, predictive analytics, and change management & implementation. Big Chalk's client roster includes some of the largest organizations in the CPG, HealthCare, Media, Research and Technology industries. For more information, visit http://www.bigchalkanalytics.com.
About WS Consulting Group
WS Consulting Group was founded in 2003 by Winn Soldani and counts some of the best and largest CPG companies in the world among its clients. Based in Fort Lauderdale, FL, but global in scope, WS Consulting specializes in helping companies develop and execute analytics at the highest level; procurement and installation of syndicated data and other data sources; and, through its "WTF" tool, boasts expertise in weather and how to use weather to efficiently drive product sales. For more information, visit http://www.wsconsultinginc.com.
SOURCE Big Chalk Analytics
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