Groove Named Bigcommerce Partner to Service Growing Enterprise Client Base

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As merchant demand for SaaS platforms increases, Bigcommerce expands partner program to provide highest levels of client service.

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As SaaS platforms have evolved and become more robust in their feature set, Bigcommerce Enterprise is a fantastic option for our mid-market clients who are looking for a platform that we can really help them scale with.

Groove, a Baltimore-based creative marketing, web design and development agency, has been a named a Bigcommerce partner, servicing the emerging enterprise space. Touted as the ecommerce platform of choice for fast-growing brands, Bigcommerce selected Groove because the agency brings more than two decades worth of experience helping clients build world-class ecommerce experiences to the Bigcommerce partner ecosystem.

According to eMarketer, global online sales are expected to reach $1.6 trillion this year, with the emerging-enterprise segment leading market growth. As more brands move away from hosted solutions and select easier-to-maintain, lower cost SaaS platforms, Bigcommerce is expanding its partner ecosystem to provide the highest levels of support to meet client demand.

“We’re seeing unprecedented demand in the enterprise space as the ecommerce market continues to grow quickly and more merchants are realizing the benefits of SaaS solutions,” said Bigcommerce CEO and co-founder Eddie Machaalani. “We’re fulfilling this demand by adding upmarket capabilities to our platform, expanding our partner program, and bringing in top-tier enterprise partners with years of experience who are committed to providing the best experience possible for our clients.”

As part of the Bigcommerce Partner Program, Groove will work closely with Bigcommerce partner and engineering teams to create customized ecommerce solutions for joint clients. Specific services provided by Bigcommerce partners include implementation, design, development, website and conversion optimization, digital marketing, systems integration and web hosting initiatives.

"Having been in the business for almost 20 years, I’ve seen firsthand the significant movement of growing and established brands to SaaS platforms compared to more expensive options,” said Ethan Griffin, CEO and founder of Groove. “As SaaS platforms have evolved and become more robust in their feature set, Bigcommerce Enterprise is a fantastic option for our mid-market clients who are looking for a platform that we can really help them scale with."

Bigcommerce partners benefit from early and expanded access to:

  •     Enterprise sales leads
  •     Exclusive development resources and documentation
  •     Dedicated sales & technical support to quickly onboard new customers
  •     Dedicated partner sales support
  •     Joint marketing and event support
  •     Training and certification

To learn more about the Bigcommerce’s partner program, visit:

About Groove
Founded in 2007, Groove is one of the nation’s premier creative marketing, web design and development agencies. Headquartered in Baltimore, MD, Groove delivers digital solutions to small and mid-sized businesses, ranging from eCommerce, web design, inbound marketing, and branding. The growing company has been recognized nationally on the 2013 and 2014 Inc. Magazine “Inc. 5000” list, as an Agency Post “Agency 100,” and as a “Best Young Company to Work for” by turnstone. Groove was also named a 2014 “Best Place to Work” in Baltimore by the Baltimore Business Journal, taking first place in the small business category.

Groove has forged partnerships with some of the world’s leading software programs like Magento, HubSpot, Bigcommerce, Shopify, and The agency is the only Magento Gold Solutions Partner in the tri-state area and the only HubSpot Platinum Partner in Baltimore (one of 16 globally!). To learn more about Groove, visit

About Bigcommerce
Bigcommerce helps fast-growing brands sell more. The Bigcommerce platform provides businesses of all sizes with everything they need to launch, promote, manage and scale a successful online store, complete with order processing, analytics, beautiful responsive themes, mobile commerce and advanced marketing tools. Founded in 2009, Bigcommerce supports 60,000 retailers around the world from its offices in San Francisco, Austin and Sydney. For more information, visit

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Erica Mechlinski
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