Outdoor Advertising: A Global Strategic Business Report
San Jose, California (PRWEB) February 10, 2015
Follow us on LinkedIn – The global market for outdoor advertising is driven by the growing replacement of traditional static billboards and posters with digital signage systems. Oversized digital billboards are gaining in prominence, given their ability to attract audience attention. Commercial grade, large screen digital displays for non-consumer applications are witnessing growth encouraged by falling prices. Video-wall systems featuring wall-sized display screens provide greater visual clarity and detail. Large wall-sized displays help advertisers fully exploit the cognitive benefits of large displays. Larger displays, in this regard, fill a greater percentage of a viewer’s visual field thus influencing reaction to displayed information. Physical size tends to influence sensory and judgmental processes in humans by positively influencing arousal, attention, and memory. Indoor venues for large screen displays include auditoriums, convention centers, hospitals, bars, clubs and hospitality centers. Technologies supporting the large screen display market include front and rear-projection, LED video, plasma and LCD technologies.
Urbanization represents a key trend spurring growth in the out-of-home advertising market. Over half of the world’s population now resides in cities and urban locations. The figure is expected to explode further with urban population representing around two-thirds of the global population by the year 2050. Apart from urbanization, the world’s population is also becoming increasingly mobile, with people spending a greater proportion of their time outside their homes, such as at airports, railway stations, streets, and malls. Over the years, the average time for commuting between home and workplace has considerably increased. This means that more and more people are spending time travelling. This combination of urbanization and mobility trends will provide immense opportunities for the growth of outdoor advertising. Especially poised to benefit under this scenario is transit media.
As stated by the new market research report on Outdoor Advertising, Asia-Pacific represents the largest market worldwide. The region is also forecast to emerge as the fastest growing market with a CAGR of 8.6% over the analysis period, led by the retail boom in countries such as China, Singapore, Malaysia, Thailand, Hong Kong, and India. Other factors driving growth in the region include the growing urban population and the resulting wider audience base of target corporate workers, commuters and shoppers. Strong economic growth, rising consumerism, improving standards of living, increase in disposable income, and changing lifestyles, represent other factors favoring growth in the market.
Major players covered in the report include Adams Outdoor Advertising, Adspace Networks Inc., Bell Media, Burkhart Advertising Inc., Captivate Network, Clear Channel Outdoor Inc., Clear Media Limited, CEMUSA, Daktronics Inc., EPAMEDIA, Fairway Outdoor Advertising, Focus Media Holding Limited, JCDecaux SA, Lamar Advertising Company, Outfront Media Inc., Pattison Outdoor Advertising, Primedia Outdoor, and Ströer Media SE, among others.
The research report titled “Outdoor Advertising: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections in US$ for all major geographic markets including the United States, Canada, Japan, Europe (Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK, and Rest of Europe), Asia-Pacific (Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, and Thailand), Middle East & Africa (Israel, Kuwait, South Africa, and UAE), Latin America (Argentina, Brazil, Chile, Mexico, Peru, and Venezuela). Outdoor Advertising market is analyzed by Mode/Format – Billboards, Transit, Street Furniture, and Others.
For more details about this comprehensive market research report, please click here
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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