Lions are often used in the financial industry for branding purposes because they are perceived as strong and honest.
Victoria, Mahe (PRWEB) September 16, 2013
It has been more than a year since Binary-options-brokers.com made changes to the website appearance, so an updated look comes as no surprise. However, the recent facelift is the biggest since the website's launch in early 2010 as it includes a brand new logo.
The famous binary options portal has chosen a lion head to be the site's image as it represents "strength and confidence" as Jason Moore, one of the site's representatives, said. He added that "Lions are often used in the financial industry for branding purposes because they are perceived as strong and honest. You wouldn't trust a rat or a scavenger over a pride lion."
Aside from the change in its looks, the portal has also updated the ranking of the best binary options brokers for September. Trade Rush came back on the top spot while U Binary came second, the best performance so far for this broker. U Binary has seen a constant increase in its ranking and is now aiming for the first spot. Last month's leader 24 Option has lost two positions and it ranks on the 3rd spot. The complete ranking can be found on http://www.binary-options-brokers.com.