The partnership will enable users of the eGifter web and mobile apps to use Bitcoin to purchase eGift cards from eGifter’s growing list of more than 100 brands...
Melville, NY and San Francisco, CA (PRWEB) August 29, 2013
eGifter, the social gifting company, has partnered with Coinbase as their Bitcoin payment provider. The partnership will enable users of the eGifter web and mobile apps to use Bitcoin to purchase eGift cards from eGifter’s growing list of more than 100 brands, including brands like GameStop, Home Depot, CVS and many other household names. Coinbase is a platform for buying and selling Bitcoin that was founded in June of 2012. Bitcoin is an alternative virtual, crypto-currency with over $1.3 billion in circulation according to Bitcoin.org and $4 million in transactions per day and growing. Coinbase has over 200,000 users producing over 138,000 transactions per month.
“Bitcoin is growing and rapidly being adopted by more online consumers,” said Tyler Roye, CEO of eGifter. “Our partnership with Coinbase puts us in a great position to serve our members and to be on the cutting edge of its growth. Coinbase enables its partners to take Bitcoin without having to actually take possession of the Bitcoin and be exposed to market fluctuations. “Coinbase simply sets the price in real-time and calculates the amount of Bitcoin needed to complete the transaction, then they take the Bitcoin payment in our app and pay us in US dollars,” said Roye.
eGifter will offer the Bitcoin option on the web, on Android and also on iOS at launch, making eGifter the first to offer Bitcoin as a payment option for eGift cards on iOS. The Coinbase Wallet differs from many of the other Bitcoin Wallets in that they offer not only secure storage of bitcoins, but the ability to connect the Wallet to a U.S. bank account to buy and sell bitcoins easily.
eGifter continues to add payment options to its platform, adding the Bitcoin option just one week after announcing the addition one-touch mobile payments using Braintree’s Venmo Touch service. Contributors to a group gift can all use different payment methods and at the end eGifter delivers one eGift card for the total value of their contributions. “We have always prided ourselves on being at the forefront of technological innovation, and the Coinbase Bitcoin solution is definitely right at the cutting edge. We like being there among the early adopters,” concluded Roye.
To learn more about eGifter and the new offering, visit http://www.eGifter.com/Retailers/.
eGifter revolutionizes the act of gift giving with a social and mobile experience. A platform and marketplace, eGifter creates a fun experience for consumers while helping retailers unlock the viral potential of gift giving in social spaces. Founded in 2011 by a group of proven tech entrepreneurs, eGifter is the flagship app of New York-based GroupGifting.com. Try it out at http://www.eGifter.com or download the mobile app from iTunes or Google Play.
Founded in June of 2012, Coinbase is a Bitcoin wallet and platform where merchants and consumers can transact with the new digital currency Bitcoin.