Blue Angel Pumps Goes National with New Branding Launch and Focused Professional Product Lines

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Blue Angel Pumps, backed by sump pump leader WAYNE Water Systems, is taking the brand national with a major branding launch which includes new rugged, durable professional products, incentive programs and distributors.

Blue Angel Pumps will offer AdvanTEXT to Pro Plumbers, a text-based basement notification system.

The Blue Angel Pumps brand has a unique opportunity to bring the decades of experience of WAYNE Water Systems to professional plumbing contractors--Jeremy Cantor, VP of Sales and Marketing.

Blue Angel Pumps, a professional line of sump and sewage pumps dedicated to the professional plumber, will be rolling out enhanced product lines nationally and opening a floodgate of branding activity in 2015. Backed by WAYNE Water Systems, a Scott Fetzer/Berkshire Hathaway Company, their expertise in moving large volumes of water is recognized throughout the industry.

The Blue Angel brand launch will also be supported by a new logo featuring a blue and yellow halo and the tagline “Professional Products for Professionals,” advertising, public relations and a social media campaign, as well as a re-designed, easy to navigate website at

“The Blue Angel Pumps brand has a unique opportunity to bring the decades of experience of WAYNE Water Systems to professional plumbing contractors,” said Jeremy Cantor, VP of Sales and Marketing. “With durable, commercial-grade product lines designed for pros, a new national distributor network and dedicated sales force, we are poised to take our professional lines to the next level.”

Blue Angel Pumps is launching several lines of portable, submersible, and battery back-up pumps, with attractive incentive programs for contractors and distributors throughout 2015. Other exciting pro product launches include new smart pump technologies that call or text the homeowner or plumber about basement water conditions.

The core of the product offerings are heavy duty pumps made with cast iron components, to endure the toughest commercial environments. Blue Angel Pumps will also launch a mobile App for the iPhone in Q1 of 2015, with easy navigation of its product lines, program offerings and social media.

“We’ve gotten our feet wet in the Northeast, supporting plumbers and homeowners through the unprecedented demands of Hurricane Sandy,” says Cantor. “Now we are ready to help plumbers from coast to coast protect their customers’ homes.”

About Blue Angel Pumps
Blue Angel Pumps are professionally designed with the professional plumber in mind and engineered to endure the most demanding environments. The Blue Angel Pumps brand includes sump, sewage, utility and residential pumps known for dependable, reliable performance. Visit; our Facebook page at and follow us on Twitter at

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Maureen Murray
Precise Communications LLC
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