BlueConic Leads All Vendors in “The Relevancy Ring - CDP Buyer’s Guide” from Research Firm The Relevancy Group

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BlueConic Named “Best Overall Value” and Outshone Peers in Infrastructure, Stability, and Training Resources

BlueConic, the world’s leading customer data platform (CDP), today announced that it scored the highest overall among eight CDPs evaluated in The Relevancy Ring - CDP Buyer’s Guide vendor scorecard, and was recognized as the top vendor for client satisfaction in Overall Value, Infrastructure and Stability, Educational Resources and Industry Expertise by the research firm, The Relevancy Group.

“The Relevancy Ring is a comprehensive analysis of the CDP category and a substantial effort from well-informed analysts at The Relevancy Group,” explains Bart Heilbron, CEO of BlueConic. “They recognized the immense value BlueConic brings to marketers by awarding us the overall highest average score on the Relevancy Ring vendor scorecard.”

During the four-month research process, The Relevancy Group interviewed marketers and evaluated the eight vendor solutions. In the Executive Summary of the report, David Daniels, CEO and Founder of The Relevancy Group explains, “The report combines data from an August 2019 executive survey of over four hundred executive marketers, as well as documented CDP demos related to four key themes: Implementation, Data Mapping + Matching, Integrated Customer View, and Use of Real-time Data. We also utilized vendor questionnaires, our deep knowledge of the Madtech sector, and conducted one-on-one phone interviews with dozens of the marketers who use these tools.”

Those one-on-one interviews with BlueConic customers yielded specific insight into the strength and value of BlueConic. The report states, “{a client} mentioned that they recently extended to a three year deal and confided that it was ‘the only three year martech contract I’ve signed – we love them that much.’ Customers were unanimous about loving the technology, and well as the people behind the product.”

The Relevancy Group also recognized BlueConic for its exceptional utility to marketers:

  • Out-of-the-box connections enable marketing agility - The Relevancy Group noted one strength of BlueConic is its out-of-the-box connections for any necessary transformation and seamless facilitation of data to and from other systems. BlueConic SVP of Strategy, Cory Munchbach explains, “We deliberately designed our platform to allow for the extreme agility needed by marketing end-users who have to cope with a marketing technology ecosystem and business environment that is highly siloed and prone to change at any given moment.”
  • BlueConic Offers Ease and Speed of Implementation - According to The Relevancy Group, BlueConic is the only CDP that can be fully implemented in six weeks. This accelerated time to value is a result of seamless data onboarding processes, and a streamlined approach to enabling our customers to identify initial use cases via BlueConic’s CDP proficiency framework. “BlueConic has a very detailed four-step implementation process and is one of the more comprehensive approaches that we have seen,” explains the report authors Nick Einstein and Jeanniey Mullen.

For the second year in a row, marketers responded that “data security and controls capabilities” were the top consideration for selecting a CDP. “BlueConic is marketing owned and operated but IT-approved, which means that our solution meets and exceeds all requirements for data security and control,” says Heilbron. “With an end-to-end consent management solution built into the platform that addresses GDPR and pending regulations like CCPA, we are empowering marketers to address the compliance and data privacy concerns that impact their business. That’s a big part of our success and one of the reasons we stand out in the CDP category.”

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About BlueConic
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is required for marketing. Nearly 300 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and American Kennel Club, leverage BlueConic to unify their first-party customer data into robust, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Follow us on Twitter and LinkedIn @BlueConic.

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Stephanie Hadley
BlueConic
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