BlueConic Records High Scores for Integrated Customer View, Data Matching and Hygiene, and Measurement in The Relevancy Group’s CDP Relevancy Ring

Share Article

The Relevancy Ring is the First Independent Analyst Report to Comprehensively Grade and Compare CDP Vendors

BlueConic, the world’s leading customer data platform (CDP), today announced its top performance in industry research firm The Relevancy Group’s (TRG) Relevancy Ring for the CDP category, which was published today. The Relevancy Ring is the first quantifiable measurement of six enterprise class CDPs available to marketers.

According to TRG, BlueConic secured top marks for meeting marketer challenges in:

  • Integrated Customer View Uniqueness - The report cites BlueConic’s strengths in utilizing identity management methods to recognize unknown and known customers as individuals across channels, and giving marketers the ability to view individual profiles.
  • Data Matching, Mapping and Hygiene Completeness - BlueConic’s platform scored best in its ability to integrate and map data sources to both inbound and outbound sources with a high degree of confidence and completeness.
  • Measurement - According to the report, BlueConic best meets client measurement challenges related to the every-channel marketer.

As part of the report development, The Relevancy Group spoke with a selection of reference clients from each vendor and collected anonymous survey data from users. BlueConic secured the Gold Award for Client Satisfaction related to Infrastructure/Stability, Education Resources, and Industry Expertise. Nicholas Einstein, vice president of research, and David Daniels, co-founder and CEO of The Relevancy Group explain in the report, “The Relevancy Group finds that client satisfaction and overall vendor reputation often drives vendor selection.”

In addition to giving BlueConic high marks across all categories, TRG’s Einstein and Daniels note the following in the report: “We were extremely impressed by [BlueConic’s] dashboard and the rich “insights gallery” that BlueConic makes available to customize it. The platform also includes an impressively deep set of tools for managing paywalls and other specialized functions for publishers. BlueConic should certainly be on the list for those in Media/Publishing who are looking to drive more fruitful customer relationships.”

BlueConic’s customers provided strong client references in the report. One client said, “BlueConic is powerful, stable, and easy to use.” While another answered, “working with BlueConic is quite honestly the highlight of my day.”

“We are excited to be recognized by TRG as an exceptional CDP vendor helping to solve marketer challenges,” says Cory Munchbach, senior vice president of strategy at BlueConic. “We believe that our clients, who use our platform everyday, are the best evidence of the value of our CDP, and the data in this report bears that out.”

During the three-month research process for The Relevancy Ring, TRG spoke to marketers about their needs and aspirations, then evaluated how the CDP vendor solutions are poised to eradicate marketer challenges. The report combines data from TRG’s June 2018 executive survey of 406 executive marketers, vendor client references, as well as documented CDP demos related to four key themes: Implementation, Data Mapping + Matching, Integrated Customer View, and Reporting.

About BlueConic
BlueConic, the world’s leading customer data platform (CDP), liberates marketers’ first-party data from all the disparate systems in which it currently exists, and makes it available wherever and whenever it is required by the marketer. More than 200 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and American Kennel Club, leverage BlueConic to automate their first-party data collection across sources, unify it into robust, person-level profiles, and activate it in BlueConic or external marketing platforms to improve customer-centric engagement. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Follow us on Twitter @BlueConic and “Like” us on Facebook.

Stephanie Hadley, 617-650-8147

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stephanie Hadley
+1 (617) 650-8147
Email >
Visit website