BLUE Software Kick-starts 2017 by Celebrating 20th Anniversary and Introducing New Products to Label and Artwork Management Market

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Leading label and artwork management technology provider on track for continued growth by transforming enterprise-only application to enterprise SaaS model for companies of all sizes

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We have come a long way since the company’s inception in 1997, and we are thrilled about our future as BLUE continues to innovate on our product offerings and thrive in new markets.

Just two months in, 2017 has already become a landmark year for BLUE Software (http://www.bluesoftware.com), a leading provider of label and artwork management (LAM) technology. In addition to celebrating 20 successful years of business, BLUE Software is marking the new year by transforming its enterprise-only application to a software as a service (SaaS) model that can be leveraged by businesses of all sizes.

Founded in 1997 to develop solutions to simplify the process associated with package and label production, BLUE Software has grown to become the world’s leading LAM technology provider in the consumer packaged goods (CPG), retail, pharmaceutical and medical device industries, with offices in seven major cities across the globe. To celebrate its 20th anniversary – and keep the company on track for continued momentum – BLUE Software has launched the most advanced SaaS products to date in the LAM marketplace: BLUE Essentials, BLUE Premier and BLUE Enterprise.

“On behalf of all of BLUE’s outstanding employees, amazing customers and incredible business partners, I am extremely proud to celebrate our 20th anniversary,” said BLUE Software CEO Ali Moosani. “We have come a long way since the company’s inception in 1997, and we are thrilled about our future as BLUE continues to innovate on our product offerings and thrive in new markets.”

According to Moosani, BLUE Software’s three new innovative SaaS products will not only enable the company to gain new customers but also provide a better LAM experience for its long-time customers.

Targeted toward small- and mid-market businesses, BLUE Essentials and BLUE Premier will allow SMEs to take advantage of the same market-proven technology that BLUE’s large enterprise customers have trusted and benefited from for years. These business advantages include:

  •     Cross-functional collaboration on label and artwork from anytime and anywhere in the world
  •     Reduced artwork cycle time
  •     Increased “right first time” packaging and labeling
  •     Compliance and regulatory adherence

To expand its reach in the LAM marketplace, BLUE Software recently acquired both Viki Solutions and Design2Launch, creating the market’s leading SaaS-based LAM technology. As a result, BLUE Software’s customers benefit from cutting-edge functionality in workflow management, online proofing and digital asset management, resulting in reduced time to market and reductions in recalls based on label and packaging errors.

About BLUE Software

BLUE Software’s leading enterprise label and artwork management applications enable its consumer packaged goods, retail, pharmaceutical and medical device clients to satisfy the rigorous demands of creative, brand and regulatory compliance. By leveraging SaaS based collaboration and workflow tools, BLUE dramatically improves efficiency KPIs around label development and deployment for more than 100,000 users, 12,000 brands and 5,000 companies worldwide. For more information, visit http://www.bluesoftware.com.

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Nick Olsen
PReturn Inc.
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