Blue Triangle Technologies Eliminates Need for Synthetic Measurements for eCommerce and mCommerce websites, with RealUserInsights and eRevenueInsights

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Blue Triangle Technologies is the first company to quantify revenue leakage per page, first to provide what-if analysis on revenue by web page and the first to innovate real-user monitoring analytics to provide actionable data; learn more about eRevenueInsights and RealUserInsights.

access real user information, provide actionable data at the page object level, and build on behaviors with RealUserInsights and eRevenueInsights

Blue Triangle Technologies, a strategic, results-oriented emerging leader in eCommerce and multi-platform commerce analytics, has announced two new products designed to provide real responses and accurate information about your website.

Blue Triangle Technologies (BTT) offers a SaaS-based predictive analytics platform that combines application monitoring, business intelligence and web analytics. It allows online retailers to identify existing revenue “leakage” on their web sites and to understand how to optimize web pages to maximize revenue. BTT does this by unobtrusively gathering data from visitors, analyzing page speeds, user behavior patterns, and cart abandonment rates, which help produce recommendations for each web page. This enables customers to prioritize resources to remediate issues on their sites, ultimately optimizing the ROI of web site re-engineering, network infrastructure spend, and marketing efforts.

The industry struggles with how and what to test and measure when it comes to site performance. For years, synthetic testing has been the only option. Blue Triangle’s innovative engineering team has developed a ground-breaking product that allow merchants to monitor and report against real time performance customer data, providing object level detail and waterfall charts, giving retailers true performance measures and actionable data to work with. Blue Triangle Technologies Eliminates Need for Synthetic Measurements for eCommerce and mCommerce websites, with RealUserInsights and eRevenueInsights.

“Using real data to analyze a site’s performance allows merchants to refine the way their sites are set up, tuned and deliver data for optimal customer experience. While measurements in the past have had to rely on synthetic or simulated data to provide theoretical outcomes, today we can access real user information, provide actionable data at the page object level, and build on behaviors with RealUserInsights and eRevenueInsights,” stated Donald Foss, CEO Blue Triangle Technologies.

BTT’s launch of RealUserInsights and eRevenueInsights provide companies with the clearest view of their customers’ web and mobile experiences through actual user data. The operations side of the business can use this information to build accelerated performance models, validate that user experience and site delivery is executed as designed. Business teams will have the ability to evaluate business intelligence to improve forecasting, business and project planning, and campaigns.

RealUserInsights will analyze pages on the fly making recommendations to enhance page performance that merchants can react to immediately.

eRevenueInsights is a 24 hour performance analysis service that quantifies the impact that browser load times have on web and mobile sales. Using real data and results from measuring your customer’s experience can help you determine how fast individual eCommerce and mCommerce sites need to be in order to achieve peak revenue generation.

About Blue Triangle Technologies:
Blue Triangle Technologies is the maker of eRevenueView, eBrandView and eRevenueAccess, products that measure real users conducting real transactions and correlates the impact that speed has on conversion rates. This is strategic information that enables better business decisions by providing performance targets that support significant increases in site revenue. To learn more about Blue Triangle Technologies visit us at http://www.bluetriangletech.com or call 804.723.2446.

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Lori Ezell
@eRevenueView
since: 08/2012
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