bnocular Welcomes Tom Dailey, Former GfK President, as Advisory Board Member

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bnocular adds research industry leader to Advisory Board, launches new data product covering retail for the financial investment industry

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bnocular, a provider of accurate and timely retail performance metrics to the financial industry, retailers and agencies, announced today that Tom Dailey has joined the firm as an Advisory Board member.

Dailey has an extensive history of success as an entrepreneur and CEO creating value for investors and clients in retail, technology, and media. In this space he founded and served as CEO for GfK Equity Research and GfK Boutique Research, which forever changed the way institutional investors use independent data.

“Tom’s support of bnocular validates our strategy and market position and will help drive our ambitious growth plans,” said Richard Mandeberg, CEO of bnocular, adding “I am thrilled to have Tom on board as a strategic advisor. He has a stellar track record of innovation and leadership at one of the most successful information services companies in the world.”

“I am really looking forward to working with Richard and the bnocular team as they continue to expand their business and corner the market with respect to timely, predictive retail performance data,” said Dailey. “I’m very impressed with their current offering and am excited to help them refine their longer-term strategy.”

bnocular’s team will work closely with Tom as it brings new data products to market. Specifically, in Q4 of this year, bnocular has launched a wide tracking portfolio of brick and mortar retail companies across various sectors: Specialty Retail, Restaurants, Home Improvement, Home Furnishings and Discount Department Stores. Using its proprietary mobile technology and data analytics, bnocular will make timely data and metrics available on a subscription basis to the financial and retail industries.

bnocular is a crowdsourced mobile data collection and analytics company that tracks the performance of brick and mortar brands and industries. Using our proprietary mobile applications, we monitor and quantify the physical world to discover performance trends of companies before they are visible to the public markets. Our team is located in San Jose, Ca. For more information please visit:

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Eric Allary
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