Bob Higgins Appointed to MAC Group VP Strategic Sales

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MAC Group is pleased to announce the appointment of Bob Higgins to the newly created position of VP Strategic Sales. Bob will be focused on analyzing and planning for future brand acquisitions, new business opportunities and emerging markets.

Bob Higgins Photograph
"Bob displays endless enthusiasm and energy in everything he does. His positive attitude and personal drive to see all aspects of the process through to completion has been the key to his success at MAC Group" - Jan Lederman, President.

MAC Group is pleased to announce the appointment of Bob Higgins to the newly created position of VP Strategic Sales. Bob will be focused on analyzing and planning for future brand acquisitions, new business opportunities and emerging markets.

MAC Group will continue its impressive expansion into the photo and video market with an ongoing stream of new and innovative products. Bob will oversee the development and implementation of all new product sales initiatives aiding in the continual growth and success of the overall MAC Group business in the US.

Bob joined the MAC Group with 30 years of sales and marketing experience. For the last 2.5 years, Bob held the position of Regional Business Manager responsible for all sales and territory development for 7 Midwest states. In this short period of time, Bob's contribution to MAC Group transcended his position. He helped MAC Group improve processes and took the lead on special projects.

"Bob displays endless enthusiasm and energy in everything he does. His positive attitude and personal drive to see all aspects of the process through to completion has been the key to his success at MAC Group", said Jan Lederman, President. "Bob's skillset is a great addition in helping to create and drive our current and future strategic growth plans."

Bob Higgins' extensive industry experience includes positions as the former Sales and Marketing Manager of Promark International, and as National Sales Manager of Pentax Imaging and Brandess Kalt-Aetna.

About MAC Group
MAC Group is a sales and marketing company dedicated to supplying photographers, videographers, educators and students with the world's finest image-making tools. Brands that MAC Group represents in the USA include Benro, Bowens, Comodo, Gepe, Heliopan, ILFORD, Induro, Kaiser, Kupo, Limelite, MeFOTO, Novoflex, PhotoVideoEDU, PocketWizard, Sekonic, Tenba, Toyo-View, Vü.

In addition to the brands it represents in the USA, MAC Group also owns and distributes Induro and MeFOTO Tripods, Vü Filters and Tenba Bags throughout the world.

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Colleen Carlisle-Nicholas
MacGroup
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