Boissiere Vermouth Unveils Elegant New Packaging Design

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Packaging Redesign Appeals To On-Premise As Vermouth Consumption Continues To Surge

Credit: Alexa Bendeck

With an emphasis on its mixability, today’s market is ideal for vermouth as the trend of classic and low-abv drinks continues to across the country. While the Boissiere bottle has evolved, the vermouth remains unchanged.

Award-winning Boissiere Vermouth is proud to announce the launch of new packaging in all major U.S. markets. The updated look, designed by Elena Vorontsova of Palm Bay International, retains original design elements with a modern twist. The Savoy Kingdom crest on the face of the bottle represents the bi-cultural heritage of Boissiere Vermouth’s French and Italian roots. The taglines of “Perfect Recipe,” “Perfect Sweet,” and “Perfect Dry,” remain to emphasize the closely guarded recipe by the signature angelic cherubs who appear on every bottle.

Today’s market is ideal for vermouth, including classic cocktails at a speakeasy or low-abv vermouth cocktails at a restaurant licensed only for wine and beer. Overall, more consumers are connecting with the category as on-premise accounts continue to build cocktail programs around vermouth. The back label leads with tasting notes, serving suggestions, and a map to highlight the brand’s important geographical history. The bottles have soft feminine lines with a high shouldered dark glass to showcase the premium vermouth.

“Over the years, Boissiere Vermouth has garnered a dedicated following,” explains Marcy Whitman, Senior Vice President Marketing of Palm Bay International. “While we felt the package would benefit from an update, we wanted to maintain a respect for the history and heritage behind the brand that loyal users know and love,” she adds.

Boissiere Vermouth’s heritage is both French and Italian, taking root on both sides of Mount Blanc. With a nearly 150 year-old recipe, Boissiere Vermouth was originally produced in 1857 in France’s Chambrey Region until moving in 1971 to the southern side of Mont Blanc, to the Italian town of Turin. The proprietary blend of wine based distillate infused with select herbs and florals has been a closely guarded secret and today, the recipes in both the Extra Dry and Sweet Vermouths remains the same.

With an emphasis on its mixability, today’s market is ideal for vermouth as the trend of classic and low-abv drinks continues to across the country. While the Boissiere bottle has evolved, the vermouth remains unchanged. At 18% ABV, Boissire is essential ingredient in countless classic cocktail recipes, including martinis, apertifs, upscale French cuisine, or simply neat or over ice with a slice of citrus.

About Boissiere Vermouth
Originally produced in the Chambrey Region of France in 1857, positioned along Mont Blanc, the proprietary blend of wine based distillate infused with select herbs and florals such as chamomile, elderflower, and coriander has been a closely guarded secret. In 1971, in need of a new home for production, Boissiere Vermouth moved to the southern side of Mont Blanc, to the Italian town of Turin, adding a wonderful twist to the traditional history of vermouth. While the Boissiere recipes remain unchanged in both the Extra Dry and Sweet Vermouths; this nearly 150 year old recipe produces vermouth that is a wonderful complement to classic and contemporary cocktails. It is sophisticated and complex enough to be enjoyed as an apertif, neat, or on the rocks. The new packaging is available nationwide with a standard retail price of $10.99 for the 750ml and $12.99 for the 1L bottle.

About Palm Bay International:
Palm Bay International, a Taub Family Company, has spent the past forty plus years curating one of the most admired portfolios of imported wines and spirits from key appellations/origins around the world, including a growing range of domestic wines. Collaborating almost exclusively with family-owned wine estates and distilleries, Palm Bay has developed a flourishing portfolio that meets the needs of every level of trade. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with our suppliers and with the foremost wholesale companies, as well as our own team of passionate, dedicated professionals. Through three generations of bold leadership and a commitment to authenticity and craftsmanship, Palm Bay International has solidified its reputation as a major source of fine wines and spirits and industry leader in the U.S. marketplace. For more information visit http://www.palmbay.com.

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