We wanted to create a sense of community and connection between the brand and its employees. Bonfyre was critical in helping us reach those employees with targeted messages deployed in creative ways.
St. Louis, MO (PRWEB) September 17, 2014
Chipotle, Express Scripts, Advanced Technology Group, and other companies across the country are using the Enterprise version of Bonfyre, a private, social communications app, to strengthen their relationship with employees and drive culture change. Enhanced customized capabilities include custom branding, integration with existing systems like intranet, content management, gamification, moderation control, and analytics – just a few of the 20 features only offered in the Enterprise-level version.
Creative Producers Group, an experiential engagement and marketing agency, recently deployed Bonfyre within an employee engagement and internal marketing campaign for a large public company. “We wanted to create a sense of community and connection between the brand and its employees. Bonfyre was critical in helping us reach those employees with targeted messages deployed in creative ways,” said Fred Bendaña, senior vice president at Creative Producers Group. “We launched the social technology to stimulate digital conversation and drive employee engagement, and it allowed employees to take it and truly run with it. Over the 60-day campaign, 750 employees uploaded over 1,200 pieces of content."
Bonfyre was deployed and endorsed by the company with strategic initial content posted, but employees quickly begin creating original videos, pictures and chats and the growth and engagement became organic. Employees were so inspired by the app, they independently created dozens of unique bonfyres during the same timeframe. Mark Sawyier, CEO of Bonfyre, said “Bonfyre is different that other enterprise social networks because of the flexibility to use it for both personal and professional applications, and the company scores big points for offering such an innovative tool.”
Amy Gwin, managing partner at Radiant CX, a consultancy that specializes in corporate culture change explained, “The days are over when companies can just issue their messages on the corporate intranet or news feed and expect employees to care. Today people want a genuine, two-way conversation around their work.”
Bonfyre expects to release additional Enterprise-level features before the end of the month.
Launched in October 2012, Bonfyre is a leading private social engagement platform that allows users to have more control of their social media content. It’s built around the concept that content is more relevant and engaging to like-minded groups and organizations. Bonfyres can scale to reach thousands of people at a time, creating an environment for real-time social connection with the benefits of privacy and exclusivity. On the web at https://www.bonfyreapp.com/.